1. Materials that are good for the earth and the body<br>In normal cotton cultivation, a lot of chemical fertilizers and pesticides are used, such as pest control and defoliants, and cotton cultivation has a very large environmental burden on soil and water quality. On the other hand, organic cotton is grown without the use of pesticides and chemical fertilizers, so it is a material that is gentle on the earth and the body, with less soil and water pollution, less negative impact on the environment and the body.<br> <br>2. Organic cotton that protects people's safety and health<br>Organic cotton cultivation standards include not only the absence of pesticides and chemical fertilizers, but also the safety and health of workers, as well as child labor regulations. The active use of organic cotton also protects the people involved in cotton farming.<br> <br>3. Functionality of towels<br>Organic cotton is a cotton that retains heat, absorbs moisture, breathes, and moisturizes, and is also more pleasant to the touch and less irritating to the skin than synthetic fibers.

Size : 33x78cm Weight: 114g

Japan

1. The 5-Second Rule "If you float in the water, it will sink in just five seconds." The great attraction of Imabari towels is their excellent absorbency. If it does not meet the water absorption standards that are stricter than the nationwide standards set by the Japan Towel Inspection Association, it will not be certified as an Imabari towel. The "five-second rule" of immediately submerging in water is proof of world-class technological capabilities. 2. "Washing" to maximize the softness of cotton Another factor that determines the quality of the texture of a towel is "washing". The decisive factor in a high-quality towel is the water of Imabari, which is blessed with soft water with few impurities, which is optimal for towel making, and how to remove the glue used for weaving. By using a number of enzymes and washing it so that it floats in water, the fabric remains relaxed and only the glue comes off, and the texture becomes plump and remarkably excellent. 3. We use only organic cotton that has cleared the global standard GOTS certification. Fruit-rooted organic towels are made only from organic cotton that has cleared the global standard GOTS certification, grown without relying on pesticides, and is full of the vitality of the earth.

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