[A new proposal called "drinking brown rice". 】 "Brown Rice Coffee" is a "non-caffeinated beverage" made from domestic special A-grade brown rice that has been roasted for a long time and finely powdered. The savory and deep taste is highly satisfying as a coffee substitute, making it a new sensation drink that is supported by health-conscious customers. The contents are packed in stick shape. ◆Reasons for selling at such a store ✓ Easy to propose to female customers with high health and beauty awareness ✓ Caffeine-free and safe for pregnant women and children ✓ Contains dietary fiber and brown rice polyphenols ✓ Additive-free, using 100% domestic brown rice ✓ Hot or iced OK/arranged freely In particular, at organic shops, natural food stores, and select shops, "A gift that cares for the body" "Alternative to coffee that can be drunk at night" "Warmth and intestinal activity items" It is a product that makes you want to pick it up. In cafes and restaurants, it can be used one stick at a time and can also be served as a single piece of "Roasted Brown Rice Coffee". Furthermore, ・Soy milk latte ・Black honey kinako brown rice latte ・Set proposal with vegan sweets It can also be used to increase the unit price of customers. Introducing it as a "healthy drink menu" will also lead to differentiation from other stores. The upper price per cup is about 500 yen ~ 600 yen for a single menu. I think 700~850 yen is good for an arranged menu. Since it is a stick type, it is easy to sell products and goes well with sales at the cash register, gift proposals, and tasting sales. "Delicious yet gentle on the body" - this is a highly repeatable brown rice drink that sticks with customers who are looking for such an experience.