"mybrown" is a "brown rice brand" for you who want to take care of your valuable body. Challenges faced by Japanese agriculture and people's wishes for health. We thought that the answer to connect the two lies in rice, a staple food every day. "mybrown" is a brand that was born by bringing together the knowledge of the Orek Group as a "bridge" that connects the thoughts of producers and the wishes of consumers. ◆ 3 reasons why "mybrown" was chosen [Carefully selected rice] We use only rice from farmers who are particular about natural and organic cultivation without pesticides or chemical fertilizers, which is rare in Japan. We are proud of our safe and secure ingredients that allow you to see the faces of the producers. [Surprising nutritional value and deliciousness] Brown rice is rich in fiber, minerals, and vitamins. Just mix it with white rice for a delicious and nutritious taste. [Overwhelming ease] Unwashed rice sprouted brown rice does not require any effort to grind. Just turn on the rice cooker just like white rice, and you can easily deliver the best nutrition and deliciousness to your table at any time. ◆ Ideal for customers and sales floors like this □ For customers who want to eat a healthy meal easily even in their busy days □ For authentic-oriented customers who are particular about food safety and production backgrounds □ As a new proposal for customers who have been shying away from brown rice because it is not delicious □ To create a sales floor with the theme of health, wellness, and sustainability Because it is a staple food every day, it is really valuable. "mybrown" contributes to the healthy lives of our customers and the future of sustainable agriculture.