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mybrown

mybrown

Now on sale ~4/29 14:59
マイブラウン
Vendor
株式会社オーレックホールディングス
Operated by an agricultural machinery manufacturer. We have a lineup of rice from farmers who are particular about natural and organic cultivation that does not use pesticides or chemical fertilizers, which are rare in Japan.
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T8290001047153

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About the brand

Operated by an agricultural machinery manufacturer. We have a lineup of rice from farmers who are particular about natural and organic cultivation that does not use pesticides or chemical fertilizers, which are rare in Japan.
1
It is operated by OREC, an agricultural machinery manufacturer that has been working with agriculture for more than 70 years and supports producers.
2
We have 30 varieties of naturally grown and organically grown brown rice grown by about 20 farmers.
3
Just the right size to store in the refrigerator. It is delicious even when mixed with white rice or cooked as is.

More about the Brand Owner

mybrown

マイブラウン

Based on the brand concept of "Your body is worth cherishing," we want to support health from the inside by reviewing our daily staple foods. While valuing encounters with rice farmers across the country, we are working to create a sustainable system that takes into account people, society, and the environment. We want to spread brown rice not just as a "healthy food" but as a "new staple food" that will change the future. Through small changes that start at the dining table, we aim to provide an opportunity to enrich our mind, body, and future. While spreading brown rice culture, we would like to envision a healthy and positive future together with everyone. With such a wish, we will deliver "mybrown".
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"Your body is made of what you eat." We would like to reconsider the deep meaning of this word.
　
We have witnessed the sweat of growers fighting to protect the beautiful countryside and the harsh realities they face in the field of agriculture. On the other hand, even in today's world of abundant food, many people are seeking true health and food safety. The thoughts of producers and the wishes of consumers. I realized that the "invisible distance" between these two is the problem we need to solve.
　
MyBrown is our answer to bridging this distance. Rather than simply selling products, we deliver the story behind a bowl of rice, that is, the earth and the thoughts of the creator, to the table of the eater.
　
The daily act of customers choosing food will lead to their own health, which in turn will support Japan's agriculture and nurture the future of the leaders. Through mybrown, we aim to be a "bridge" that creates such valuable cycles. To bring abundant fruits to people and society through food. That's what we mybrown does.
　

What are we doing?

The starting point of the mybrown project is Japan's "agricultural sustainability" and "people's health". In the agricultural field, there is a shortage of workers and management issues, while in terms of dietary habits, there is a growing interest in health. We conceived this project because we thought it had the potential to connect these two themes to the crop "rice," which is the foundation of Japan's food culture.
　
At its core, we are committed to our raw materials. Leveraging the bonds that the Aurek Group has cultivated over many years with farmers across the country, we carefully select only rare naturally and organically grown rice that does not use pesticides or chemical fertilizers during the cultivation period. This is not simply about purchasing rare raw materials, but is based on the idea of correctly evaluating the value of rice grown by producers and supporting their sustainable production activities.
　
mybrown delivers high-quality rice with this background to consumers as an easy, delicious, and healthy food. This creates a stable sales channel for producers and a reliable food option for consumers. I believe that this good relationship will contribute to the revitalization of agriculture in Japan and the future of sustainable food.
　
　

Commitment to the product

The value of mybrown lies in the thoughts of the producers that are put into each grain.
We work directly with farmers who are engaged in natural and organic cultivation, which are rare in Japan, and carefully select only brown rice that is full of vitality that they have carefully grown from the soil.
　
In addition, we also carry "unwashed rice sprouted brown rice".
During the germination process, GABA is about 10 times higher than that of white rice, and other vitamins and minerals are also dramatically improved. In addition to its nutritional value, it also eliminates the dryness characteristic of brown rice, and its sweetness and chewy texture increase, making it as easy to cook as white rice, delivering the best deliciousness and health.
　

Who are supporting us?

mybrown has gained enthusiastic support from two customer bases: information sensitivity and purchasing power, who choose products based on the "value" behind them rather than price.
　
First, the [active health-conscious layer] in their 30s and 40s.
They are always conscious of maximizing their performance and are willing to invest in their health. For their need to easily consume high-quality nutrition, mybrown is easy and nutritious. In addition, the transparency of the production background gives a great sense of security to food anxiety that there is no reliable information.
　
Second, the [ethical well-being layer] in their 50s and 60s.
In addition to their own health, they are mainly women with mature values who want to make "good choices" for the environment and society. The desire for "my shopping to contribute to society" is strongly sympathized with the system in which purchases support producers.
　
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