Sweet potato paste from Niigata Prefecture is blended with sweet potato (Imo Jenne) paste, which is made from rice and rice bran. You can bring out the sweetness of rice with the power of glue and feel the rich sweetness derived from rice. Since it is a non-alcoholic product, it can be consumed by a wide range of people, from small children to the elderly. Grown in the well-drained sand dunes of Niigata, "Imo Jenne". Sweet potatoes are characterized by their high sugar content and moist texture, and are shipped when they are sufficiently sweet due to ripening after harvesting and letting them sit in a storage room where temperature and humidity are controlled. By using "baked sweet potato" instead of raw sweet potatoes as ingredients, we were able to bring out the rich sweetness of the potatoes to the maximum.