Focusing on the natural bactericidal ingredient "hinokitiol" of Aomori Hiba, we have developed a shampoo that is gentle on the scalp but also has a firm cleaning power. Obtained the first place in the shampoo sommelier choice by the women's magazine VERY. It is also used in beauty salons, and it is a shampoo that does not require rinse or conditioner, and can also wash the face and body. It uses a surfactant called nonionic and is characterized by low irritation and high cleaning. * Made with gentle ingredients that can be used for thin babies and dogs.