Dried tangerines with a new texture made by farmers who grow fruits in Wakayama. The ripe tangerines grown in-house are carefully divided by hand one by bunch, soaked in syrup, and then slowly dried at a low temperature. It's crisp on the outside and melty ~ soft on the inside. Unlike the "hard dried fruits" of the past, the flavor is concentrated while retaining the juiciness of the fruit. ■ Sales floor proposal ・Developed as a "buy by" product next to the cash register ・Cross-sales with coffee and tea sections ・Summary display in the "Soft Dried Fruit" series ・Creating a sales floor where you can choose side by side with Yasaku peel, soft Nanko plum, and persimmon chips ■ Implementation results ・Department store permanent sales, catalog sales ・Souvenir shop ・Select Shop ■ Advantages of introduction ・Regardless of age or gender, it is easy to eat without any peculiarities, so stable sales ・Sold in small bags next to the cash register ・Ideal for small gifts ・A product that condenses sweetness and umami for a sense of satisfaction ・Developing a series improves the attractiveness of the entire sales floor ■ Recommended for people like this ・Looking for products that can be accepted by a wide range of people ・I want to expand next to the cash register or in a small space ・We are looking for products with high turnover rates ■About the development of the series This product can be developed in series. ・Yasaku Peel (refreshing, slightly bittersweet) ・Juicy tangerines (sweet and soft) ・Soft Nanko plum (sourness, richness) ・Persimmon chips (sweet, health-oriented) The variety of flavors is clear, and by introducing multiple of them, the fun of choosing is created, which leads to an increase in the price per customer. First of all, by developing a series based on this product, it will be easier to stabilize the sales floor.