Ifemelu / Doubleface Tokyo
While studying abroad, he struggled with American prejudice and grew up being discriminated against, and returned to Nigeria to become independent. The important thing is "elegance". It is a sophistically "Ifemel".
Ifemelu is sold on BtoC (Rakuten Fashion Magaseek), BtoB (gooods), its own e-commerce site, Instagram Live, etc.
We use domestically produced fabrics to protect the environment and ensure quality and safety. The company is commercializing broad textiles using ECOPET, which is made from PET bottles and textile scraps.
We continue to stick to Made in Japan, take responsibility for traceability, and have been manufacturing together with small factories in rural areas. We aim to create products that will last for a long time by applying "kannuki" to sewing.