A premium functional vinegar that designs the rest of modern people -The value of "rest" sought by the working generation- Japan is a stressful society. According to a survey by the Ministry of Health, Labour and Welfare, about 60% of workers answered that they felt "strong stress". Sleep debt, eye strain, mental health problems – modern people's health challenges are becoming more serious. Meanwhile, the drink vinegar market is growing at a high annual growth rate of 6.1%. Among them, products that combine GABA× functionality × additive-free are attracting attention in the health management and welfare market. GABA BERRY is a premium line of the Specialist Vinegar series. This is a next-generation vinegar produced by cacao × blueberries and specializes in "rest support". 5 premium features that are unique to this one 1. Vinegar fermented with cacao The cacao itself is fermented in jars by breweries in Kagoshima Prefecture for more than two years. It has a mellow chocolate-like aroma and a deep richness, making it a one-of-a-kind taste. It contains GABA and polyphenols derived from cocoa. 2. GABA×anthocyanin double resting component GABA: Stress relief, sleep quality improvement (improved falling asleep, deep sleep), relaxation effect Anthocyanins (domestic concentrated blueberries): reduce eye strain, support vision We approach the two major concerns of the working generation, "stress" and "eye fatigue", with scientifically based ingredients. 3. The beauty and health power of cocoa polyphenols The cocoa polyphenol is about twice as much as that of red wine. With its powerful antioxidant properties, it supports anti-aging, lowering blood pressure, preventing arteriosclerosis, and beautifying the skin. Achieve beauty and health at the same time. 4. Additive-free × natural sweetness Fructose, glucose, liquid sugar, flavors, artificial sweeteners, colors, pH adjusters, acidulants, alcohol—all free. With the natural sweetness of domestic brown sugar, you can continue without feeling guilty. 5. Optimal design for working generation A drink while working at your desk or relaxing before bedtime. With water, carbonated water, milk, and soy milk, you can easily incorporate a "rest habit" in the office or at home. 5 strengths that change the sales floor (1) Appeal to the expanding health management and welfare market Corporate investment in health management is increasing year by year. As an office gift and employee welfare item, it is expected to be in demand by corporations. A clear value proposition that "supports workers' rest" will boost BtoB sales. (2) Tailwinds of the functional food market The market for GABA-containing functional food products is growing rapidly. Consumers' interest in "science-based health foods" is high, and GABA, a clear functional ingredient, drives purchases. (3) Marketability that can appeal to both men and women Conventional beauty vinegars have been mainly women, but GABA BERRY appeals to the common concerns of working men and women, such as stress× sleep× and eye fatigue. The target audience is wide, and the sales opportunities are expanded. (4) Differentiated products with high unit price and high added value — Highest price in the series. By expanding in the premium market and gift market, we will contribute to increasing the unit price per customer. (5) Deployability on multiple channels Health Food Corner: GABA and Functional Ingredients Gift Corner: A Thoughtful Gift for the Working Generation Beauty & Supplement Corner: Inner Care Appeal Office sales: Corporate sales and benefits Market data proves growth potential GABA Market: Fast-growing as a Functional Claim Food (2024) Health and Productivity Management Market: Increasing Corporate Health Investments Year by Year Drink vinegar market: CAGR of 6.1% Sleep-related Products Market: Expanding Trend (Worsening Sleep Debt Problem) Products with a clear value of "rest" have a high purchasing intention among the working generation and increase repeat rates. Sales floor image: Premium corner with deep brown A deep brown color that shines through a clear glass bottle. The label is designed to be a fusion of cacao and blueberries, creating a sense of "functionality" and "luxury" at the same time. It has a presence that sets it apart from the general health drinks lined up next to it. Voice of the Customer: Voice of the Working Generation "I fell asleep better even after the night shift, and the smell of cacao soothed me" (30s, male, IT industry) "My eyes got tired easily from desk work, but after I started drinking, I felt better. "For a gift for a business partner. I was pleased. It's a gift that conveys your concern for your health" (50s, male, manager) The meaning of dealing with this product now What the working generation is looking for is something that can be felt effectively, something that is scientifically based, and something that is easy to continue. GABA BERRY is a "rest solution" for Reiwa era that combines the four values of tradition× functionality× additive-free × one-of-a-kind materials. We confidently recommend it to companies that are engaged in health management and welfare benefits, and stores targeting the working generation.