1) What can be done with this product/what kind of product it is (product overview)
Category: Cereal processed food (granola)
Concept:
A W dietary fiber design that contains domestically produced okara (insoluble dietary fiber and protein) + oatmeal (β-glucan) with high-purity inulin (water-soluble/94.7% raw material purity).
Maple flavor, additive-free design (no preservatives, colorants, or flavors).
✅ [W (double) dietary fiber, ideal morning routine.] "Guilt-free granola" made with the highest quality inulin is luxuriously kneaded] "High purity inulin", which won the highest gold award at Monde Selection for five consecutive years, is generously kneaded into the dough made with domestically produced okara and organic oatmeal. "I want to live a refreshing day" and "But I don't want to give up on a good breakfast." In order to fulfill such wishes, this premium granola for beauty and health has pursued the quality of ingredients and the balance of formulation to the extreme.
✅ [Insoluble× water-soluble synergy. "Put out and prepare" from the inside at once] "Insoluble dietary fiber (okara oatmeal)" that absorbs water and swells greatly to clean the inside, and "soluble dietary fiber (inulin)" that serves as food for good bacteria and regulates the inner environment. These two dietary fibers support each other's work and help you get rid of your heavy daily life. In particular, inulin is the highest specification dietary fiber that is said to be 100% effective in feeding good bacteria.
✅ [Carefully selected "Japan's best" materials. Uncompromising selection of raw materials] ● Domestic okara: Raw okara from Uesugi Foods, which won first place at the National Tofu Festival. ● Organic oatmeal: OTCO-certified, high-quality ingredients that are free of pesticides and chemical fertilizers. ● Ingredients: Made with beet sugar, vanilla beans, Himalayan rock salt, and coconut oil. In addition, it contains 6 kinds of dried fruits and nuts, allowing you to enjoy a rich taste and texture that changes with each bite.
✅ [Certified by the Japan Maternity Food Association. Gluten-free & additive-free for thorough peace of mind] This product is a certified product of the Japan Maternity Food Association. No preservatives, colorants, or flavors are used. In addition, it is gluten-free, vegan-friendly, and 40% sugar-free (*). It is also free of oils that are concerned about trans fats, so it is safe to eat as a healthy morning habit for pregnant women, children and the elderly, as well as the whole family. (*Compared to general granola)
✅ [Also recommended by active doctors. A new habit of "wisely supplementing" on busy mornings] Recommended by Dr. Mariko Yamashita of preventive medicine and aesthetic medicine. "W Fiber Granola is a very good food that provides an ideal balance of insoluble and soluble dietary fiber, especially because it contains 100% high-purity inulin that feeds good bacteria, and I sincerely recommend it to those who want to efficiently condition their inner condition and maintain a smart daily life."
✅ How to serve: Drizzle with milk, soy milk, or almond milk. It is also satisfying as a "chewing snack" as it is. This meal also supports iron, calcium, minerals, and B vitamins, which are often deficient. On busy mornings, let's easily and deliciously get in the best physical condition.
2) Why was this product born (development background)
Responding to the demand for dietary fiber intake (insoluble + water-soluble) for breakfast and snacking at once.
Domestically produced okara × oatmeal balances texture and nutritional balance, and high-purity inulin is fortified with soluble fiber.
3) Clarification of usage scenarios/benefits of introduction
Expected sales channels: drugstores, natural food stores, GMS, EC, café sales, etc.
Shelf allocation proposal: Carbohydrate-friendly/gluten-free/dietary fiber-fortified/plant-based
Advantages of implementation:
W Dietary fiber and **raw material appeal (domestic okara/OTCO oats/high-purity inulin)** The comparison axis is clear
Highly secure formula with no additives (no preservation, coloring, or fragrance), coconut oil, etc.
Nuts and fruits have a good taste and appearance, making it easy to propose repeat dishes.
4) Recommended usage
Recommended serving: 40–50g (with milk, soy milk, yogurt, vegetable milk, etc.)
Examples: Breakfast staple food replacement/snack replacement/salad topping/ice cream parfait crush use
Example: Because it is rich in dietary fiber, start with a small amount in the beginning. If your stomach becomes loose due to your constitution and physical condition, adjust the amount.
5) Who is it recommended for?
Those who want to enhance their dietary fiber intake
Gluten-free and additive-free orientation
Those who want to improve the nutritional balance of breakfast and the quality of snacks
*There are individual differences, and it is not possible to determine the medicinal efficacy.