A 200-year-old brewery prepares a warming inner care vinegar Why this product now? The beverage vinegar market is growing at a high CAGR of 6.1%. In particular× products that are both functional and additive-free× and gift-ready are the key to differentiating stores. "Coldness" is a problem that 70% of Japan women suffer from. The number one concern for pregnant women is "morning sickness and coldness". NUKUMORI YUZU is one that caters to all these needs. Five values that are unique to this one 1. Condense Japan's winter wisdom Yuzu from Miyazaki Prefecture× ginger from Saga Prefecture× honey. Japan's warming culture, which has been said to be "yuzuyu on the winter solstice" since ancient times, is made into a drinkable vinegar. Vitamin C in yuzu (3-4 times more than lemon) and shogaol in ginger warm the body from the core. 2. The Peace of Mind of Maternity Food Certification Third-party certification recommended for pregnancy and lactation. The morning sickness reduction effect of ginger gently snuggles pregnant women who have limited access to food. 3. Saga brewery's 200-year-old traditional manufacturing method Aomori apples are naturally fermented for 180 days. Live acetic acid bacteria that are nurtured over time, rich amino acids, and enzymes derived from ginger achieve the nutrient density of the real thing. 4. 7 additive-free declarations Fructose, glucose, liquid sugar, flavors, artificial sweeteners, colors, pH adjusters, acidulants, alcohol—all free. Cleared the standard of the era of "choosing by looking at raw materials". 5. Delicious hot or cold Warm in winter and cold in summer. The versatility of year-round sales supports stable profits on the shelves. Four strengths that change the sales floor (1) Versatility for high turnover Drink: Water, hot water, carbonated water, milk/soy milk mixed Seasonings: dressings, pickles, pickles Dessert: Iced topping (2) Advantageous dilution type (500ml) Diluted 2 to 7 times. It is actually worth 1,000 to 3,500 ml, and the hurdle for repeat purchase is low. (3) Year-round demand for gifts Gifts for pregnant women/Cold protection gifts/Mother's Day, Respect for the Aged Day/Celebration - The simple and sophisticated design looks great as a gift. (4) Simultaneous approach to women's four major concerns Cold sensitivity/beauty/intestinal activity/pregnancy support - "multi-solution" that responds to multiple concerns in one product will boost customer satisfaction and repeat rate. The meaning of dealing with this product now What customers are looking for is not "cheap things", but "things that are reliable", "things that make the body happy", and "things that make you want to give them". NUKUMORI YUZU is a product that embodies the "reason for choice" of the Reiwa era, combining the five values of traditional × certification× additive-free × functionality× and story. We confidently recommend it to stores with authentic customers.