■ Sales channels and customer base for this product
・Department store events and gift department areas looking for gift-compatible sweets
・Select shop that sells high-priced sweets for adults
・Cafe bistro where you want to add a sweet
・Lifestyle shops that want to differentiate their sales floor with frozen foods
Expected customer base: Women in their 30s and 50s. Demand for souvenirs, birthdays, and rewards for yourself
Estimated selling price: ¥3500~4,000 (1 piece) / ¥700~900 (1 plate)
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■ Basis for selling
From the first day of release, it won the first place in the Rakuten sweets ranking / the first place in the tiramisu ranking.
This is a new standard product from Tiramisu No.6, a tiramisu specialty store with a physical store in the back alley of Tanimachi 6-chome, Osaka.
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■ Recommended points for wholesalers
✔ Rakuten Sweets Ranking No. 1 (High appeal)
✔ Using Hokkaido mascarpone (clear material appeal)
✔ Frozen distribution support, 90 days shelf life, less loss
✔ 4 ways to eat make POP and customer service proposals
✔ High satisfaction as a gift and sweets for adults
✔ Available from one sample
✔ Minimum order: 10 pieces (first estimate ¥3 to 50,000 yen)
✔ POP data (explanation of how to eat) can be provided
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■ Implementation results, selected for this business type
Currently, we have a wholesale track record to restaurants, Japanese restaurants, coffee specialty stores, etc.
The reason why it is chosen is that even if you don't have time to make sweets in-house, you can simply cut them into the size you want while frozen and serve them on a plate, and the quality will satisfy your customers.
・Serve within 5 minutes. No special skills required
・The cut size can be adjusted freely, making it easy to control costs.
・It is difficult to lose money by freezing, and it can be served at any time.
・Even if you don't stick to "homemade desserts", customer satisfaction will not decrease.
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■ Product features (reason for selection)
(1) "New tiramisu" with Hokkaido mascarpone as the main character
We have tried many mascarpone and carefully selected Hokkaido mascarpone that can maintain smoothness and richness even when concentrated.
(2) Rich texture like terrine
Moist, smooth, and luxurious taste with a sense of gravity. Designed to withstand the demand for adult sweets and gifts.
(3) Frozen distribution support, less loss
Even after thawing, it is difficult to remove water and maintains a beautiful cross-section. It is easy to handle at department stores, select shops, and gift sections.
(4) Products that can be eaten in four ways
It is easy to convey as "experience value" through sales floor POP and customer service. The structure is easy to lead to topicality and repeat.
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■ Development Story
"I want to convey the charm of mascarpone more directly."
From that thought, the development of THE TIRAMISU CAKE -original- began.
In order to make the most of the smoothness, richness, and milkiness of Hokkaido mascarpone, we have repeatedly made prototypes and pursued a "rich and quiet melt-in-your-mouth texture".
This tiramisu cake is a new form of tiramisu with mascarpone as the main character.
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■ Commitment to materials
・Hokkaido mascarpone cheese
Carefully selected products that do not lose their smoothness even when concentrated.
It is rich but has a light aftertaste.
Mascarpone has an excellent balance of sweetness and milkiness, making it the perfect mascarpone for tiramisu.
・No.6 Original Blend Coffee
Powerful bitterness from Indonesia × Gorgeous aroma of Ethiopia.
A blend to bring out the sweetness of mascarpone.
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■ Product composition (5-layer tailoring)
Cocoa powder
Coffee Flavored Chocolate Cream
Dense cream of Hokkaido mascarpone
Cacao nibs (texture and savory accents)
Moist cake batter soaked in coffee
Bitterness in coffee × sweetness in cream.
The contrast creates a deep taste.
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■ How to eat (4 ways to enjoy it)
(1) Defrost naturally in the refrigerator for 2-3 hours [recommended]
Moist and smooth. A classic raw tiramisu cake.
(2) Frozen
It has a cool and elegant texture like an ice cake.
(3) Microwave from frozen state for 20 seconds (500W)
The contrast of the texture is cold in the center and slightly warm on the outside.
(4) Microwave from frozen state for 40 seconds (500W)
The inside is melty, and the outside is fluffy.
It tastes luxurious, just like "fondant tiramisu".
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■ Complementary products
Combined with the -brownie- (dense chocolate tiramisu cake) of the same series
2SKU development is recommended.
By lining up the original and brownie, the unit price per customer and the circulation rate will increase.