[Convenient tea pack type]
A completely new encounter between 16 kinds of historical food and medicinal spices and hojicha from Ujita, Kyoto.
【Product Details and Story】
A deep and comfortable "looseness" in everyday life. Based on the fragrant hojicha from Ujitahara, Kyoto, it is blended with medicinal spices used in the traditional "Homeishu" that has been passed down since the Edo period in Tomonoura, Fukuyama City, Hiroshima Prefecture.
It overturns the image that "medicinal food is difficult to drink", and has a refreshing and unhabitable taste. When you take a sip, the aroma of cloves, cinnamon, and sansho pepper passes through your nose, and you can feel the power of "warmth" that gently warms your body from the inside. In between busy days, please propose it as a "cup of self-care" to regulate the circulation of your mind and body.
[Recommended points for buyers]
1. A "tellable" story that makes use of rare local ingredients The spices of "Homeishu" (Toyosaburo Irie Main Store), which has been loved as a health sake since the Edo period, and hojicha, which is full of playfulness from Kyoto, are used. The one-of-a-kind combination is also a hot topic in stores.
2. How to enjoy "3WAY" that fits into any lifestyle Not only is it a relaxing time with hot water, but it is also a spicy and refreshing "cold brew" in the summer, and a "Japanese-style chai" boiled with milk or soy milk in the winter. It can be sold all year round regardless of the season.
3. Demand for "warmth and relaxation" that is easy to target As a "conditioning tea" for women who are concerned about the cold and those who are not good at switching on and off at a desk. The added value of "medicinal meals" that are easy to use on a daily basis and easy to give as small gifts increases the desire to buy.
[Usage scene and development image]
* Lifestyle shops and general stores: For gift proposals for "warm-up corners" and "home time".
* Restaurants and cafes: For after-dinner tea time or non-alcoholic spice drink menus.
* Sauna and relaxation facilities: As a "cup to adjust the circulation" after treatment or sauna.
【How to eat】
* Hot: 2-3 minutes in a teapot or cup. You can enjoy it until the second brew.
* ICED: Fill 1 liter of water with 5 g and refrigerator for 4 to 6 hours. Aftertaste: spicy freshness.
* Milk (Chai): If you boil it with milk and sugar, it will be a Japanese-style chai with a hojicha aroma. Adding ginger warms it up even more.
【Product Specifications】
* Ingredients: Hojicha (from Kyoto Prefecture), cloves, cinnamon, goji berries, chrysanthemum flowers, sansho pepper
* Production area: Hiroshima Prefecture (Homeishu spice), Kyoto Prefecture (Hojicha)
* Package Quantity: 2.5g×5