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A feast for a trip

A feast for a trip

ヒトタビのゴチソウ
Vendor
一般社団法人カベうち
Focusing on the food and stories of Kyoto, Hiroshima, and Fukuoka, we will deliver a feast that tastes the region, such as "canned food" and "medicinal tea".
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About the brand

Focusing on the food and stories of Kyoto, Hiroshima, and Fukuoka, we will deliver a feast that tastes the region, such as "canned food" and "medicinal tea".
1
Merchants traveling between Kyoto, Hiroshima, and Fukuoka are developing products that taste the region in order to convey unknown ingredients and producers.
2
"Canned food" is a combination and taste of local ingredients that are unique to the region. It goes well with local souvenirs, sold in stores, and paired with alcohol and buckets.
3
"Community and Medicinal Tea" is a fragrant and easy-to-drink taste even for first-timers, including medicinal tea in collaboration with a Homeishu brewery and indigo herbal tea with indigo dyeing farmers.

More about the Brand Owner

藤本 和志

Kazushi Fujimoto

Nice to meet you! As a project to experience the connection between people and food in various parts of Japan, we are making canned food, medicinal tea, and other products that make use of the stories of ingredients and producers from each region, mainly in Kyoto, Fukuyama, and Fukuoka. We are planning a place to taste local feasts and opportunities to involuntarily want to travel when you eat, and we want to expand food that connects with the community from "eating, encountering, and visiting" together.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"A Trip Feast" was born out of the desire to convey to more people the people, ingredients, and stories unique to the place that we met while traveling around Japan. The trigger was an encounter with ingredients in his hometown of Fukuyama City, Hiroshima Prefecture. Through my travels and work, I became deeply involved with people in various regions such as Kyoto and Fukuoka, and I began to feel strongly that I wanted more people to know about the charm of this wonderful food and people. Food is very important as an opportunity to travel and learn about the region. That's why we hope to help expand interest and interest in the region through products and projects that make use of local ingredients and the stories of producers.
　
　
What we aim to do is not just deliver "delicious food". Through food, I want to create opportunities to come into contact with the people, culture, and history of the local area. When you pick up the product, you may ask, "Where is this ingredient made?" and "What kind of people are involved?" I would be happy if it would be an opportunity to become interested in the region and actually visit the area. In the future, I would like to continue to expand the circle of "feasts" that connect food, people, and the community throughout the country.

What are we doing?

When we first launched the brand, we started by making slightly unusual products such as "traveling feast cans" and "circular tea" that combine ingredients from Kyoto, Hiroshima, and Fukuoka. From there, we focused more on local ingredients and producers, and rebranded to convey the charm of the region more deeply. We focus on products that are rooted in the community.
　
First of all, "canned food for traveling feasts". This is a project that makes use of local ingredients and delivers a slightly unusual dish canned. For example, we are devising ways to enjoy different flavors in each region, such as "Fukuyama cans" made with specialties from Fukuyama City, Hiroshima Prefecture, and "Tango cans" that make use of ingredients from the Tango area of Kyoto. By conveying not only the contents of the canned food, but also the thoughts and stories of the producers behind it, we make it possible for those who eat it to become familiar with the community.
　
　
The "Medicinal Tea" series is also popular. This is a tea that combines local ingredients with the wisdom of medicinal cuisine, such as "circulation tea" using spices from Hiroshima's Tomonoura sake and "touring indigo tea" using indigo leaves from Yamano Town. Together with tea shops and medicinal chefs, we are thinking of recipes that bring out the best in the ingredients. These products are not only delicious to drink, but also have a finish that allows you to feel the history, culture, and health of the region.
　
　
In addition, we are focusing on "creating a place" where you can enjoy food and taste. Mainly in Fukuoka, Hiroshima, and Kyoto, we hold a number of hands-on projects in collaboration with local people and businesses, such as craft beer and canned food pairing events, yoga and medicinal tea collaboration events, and local fieldwork tours. Through these events, we create opportunities not only to eat, but also to actually meet and interact with local people.

Commitment to the product

All of the products in "A Trip Feast" are dedicated to "local stories" and "deliciousness". For example, our main product, "Canned Traveling Feast," is not just canned food. The canned food made with Fukuyama Hoe, a specialty of Hiroshima and Fukuyama, was completed by repeatedly prototyping recipes that bring out the warmth and flavor of the Hoe with local farmers. The moment you open the can, you can enjoy the fluffy aroma and the taste of the ingredients themselves. It is perfect for souvenirs and gifts, and many repeat customers say that they can easily enjoy the local flavors.
　
　
Another notable product is "Tango cans". It uses fresh seafood and vegetables from the Tango area of Kyoto and is made in collaboration with a local cannery. In order not to compromise the freshness and flavor of the ingredients, we are very particular about the balance of heating and seasoning, resulting in a luxurious taste that does not seem like canned food. It goes well with alcohol and is recommended to be enjoyed with craft beer or Japan sake. Sets that are actually paired with craft beers such as "ASOBI" are also popular.
　
　
And you can't miss the "Medicinal Tea Tour of the Region" series. "Circulating tea" using spices from Hiroshima's Tomonoura sake is pursued by medicinal chefs and tea shops to create a taste that is gentle on the body and gives you a breather. In addition, "Tour Blue Tea" made with indigo leaves from Yamano Town is characterized by its refreshing aroma and gentle taste, making it perfect for relaxing time. Both have local stories on their packaging, so you can feel like you're traveling while drinking.
　
　
　
All products are carefully created together with local producers and partners, from ingredient selection to recipe development and packaging design. Many customers commented, "It was not just a meal, but it also gave me an opportunity to learn about the area," and "I was very happy when I gave it as a gift," and I feel that our commitment is well conveyed.
　
　

Who are supporting us?

The "one-day feast" is supported by a wide range of generations and local people. In particular, it is used by many people who are interested in travel and local food, those who want to cherish local flavors, and those who want to enjoy new culinary experiences. The actual customer base is mainly women in their 30s and 50s, but many of them buy it as gifts for family and friends, and many people are from rural areas and miss the local flavors.
　
　
In addition, it is also available at restaurants, cafes, hotels, etc. nationwide, and is being sold and provided at stores in areas with which it has a connection, such as Kyoto, Tango, Fukuyama, and Fukuoka. Through wholesale, it is also available on restaurant menus and souvenir corners, and is useful as an item that conveys the charm of the local area.
　
　
Buyers have commented, "I was surprised by the authentic taste even though it's canned," "I wanted to actually visit the place after reading the story on the package," and "Medicinal tea can relax my body and mind." Our great strength is that we have strong cooperation with local producers, partner companies, universities, and local governments, and we are all working together to expand the circle of "feasting".
　
　
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