・Concept "I want to bring out the light hidden in my heart and make the person who wears it shine." Everyone has a light that shines brightly in their hearts. The light is beautiful and wonderful because each person has a different shape. Rinn offers jewelry that shines in the wearer itself, just as it is close to the light that dwells in the heart. "Jewelry that is hard to break even if you wear it every day, and that blends into your skin over time." Rinn offers jewellery that fits into the wearer's skin and life. ・Design "A design that will be loved for a long time." Jewelry designs are born from the small beauty that blends into everyday life. For example, when you touch the softness of a shimmering cloth, or when you see something that was hazy at the moment of sunrise become transparent, the beauty of nature that you feel becomes a form of jewelry. By incorporating classical elements into it, we were conscious of "a design that can only be found in Rinn". In order to continue to be close to our customers' lives, we are particular about designs that will continue to be loved for a long time. It also contains the desire to "pass it down from parents to children through the ages." We make jewelry with the hope that it will continue to fit in comfortably with any person and any outfit. ・Item It expresses a casually beautiful gesture in everyday life. Snuggle up to the gesture of dressing up.