"The New KURTA" The beautiful KURTA, a symbol of sisam's craftsmanship. KURTA, loved by many people for a long time, has been reborn with a new design. We introduce the delicate embroidery, a masterpiece of handcraft, and the designer's meticulous attention to detail. "Bringing Indian Tradition into Our Daily Lives" Originally, KURTA refers to India's representative formal ethnic attire. The vice president of SISAM, who once recognized its beauty, began product development to see if this wonderful outfit could be incorporated into our daily lives. Over the past 17 years, sisam's KURTA has come a long way, gradually improving its craftsmanship. "Make the design more refined" The first thing that catches the eye is the clean lines of the stand collar and V-neck. It keeps your face area cool, while the stand neck allows you to enjoy a relaxed look that doesn't open too wide. The design gives a dignified impression that highlights the gorgeous embroidery. Small loop buttons add a touch of elegance. Featuring soft, glowing shell buttons, we show attention to natural materials even in the smallest details. "Unlined Coolness" In response to the increasingly hot climate each year, we chose a cool, unlined comfortable feel. By carefully adjusting your inner layering, you can enjoy KURTA for a longer period. The organic cotton boiled fabric should gently and lightly protect you from the midsummer sun. "Highest difficulty" A quiet presence that embraces anyone's "beauty." The hand-embroidered floral motif blooming on the chest is so vibrant that you can feel its vitality. It's as if you're wearing a single painting. It's a special piece that gently lifts the mood of the wearer. Additionally, delicate embroidery is generously scattered throughout the garment, such as the cuffs and back. From every angle, the handmade work is beautiful and has a strong presence. Indian chikan embroidery is a technique passed down from mother to daughter, and then to the women of embroidery villages. For women who create various hand-embroidered garments, this single piece is extremely challenging. Their workplaces are their respective residences. I work every day in places where daily life is closely connected, such as housework and child-rearing, while being watched over by children and goats. "Refreshing boiling with organic cotton" Made with 100% organic cotton. Not only for comfort on our skin, but also for options that protect the global environment and the lives of our creators. I hope that organic farming, which currently accounts for about 1% of cotton cultivation methods, will spread worldwide. Made from thin and lightweight boiled fabric, it can be worn coolly even in the height of summer. The fabric has a sheer feel, making the hand-embroidered fabric look even more glamorous. "Hometown with the Scent of Mangoes" In fact, traditional chikan embroidery features many motifs of mango trees, flowers, and fruits. For many local women, mangoes may be an important symbol that connects them to their hometowns. Women take their time and stitch by stitch to shape their embroidery. Amid this quiet repetition, what kind of feelings have been driving the thread forward? I can't help but think that their irreplaceable memories and feelings have become the traditional beautiful motifs.