UMAMI BEEF was born from a roast beef specialty store. UMAMI BEEF is a new snack created by using 100% carefully selected beef and making good use of scraps. Finished with low-temperature cooking and a unique smoke method, it is surprisingly soft and spreads its flavor as you bite into it. "Takumi" allows you to simply taste the power of beef, and "Toyokaoru" allows you to enjoy the rich depth of fragrance. If you compare the two personalities, you can feel the depth of the beef, which shows a different expression in each bite. Pair it with wine, whiskey, Japan sake, and craft beer for a luxurious pairing. This gem is a gem that will be appreciated not only for home use, but also as a gift or souvenir for your loved ones. A snack for adults that can enjoy the depth and aftertaste of the mellow smoke aroma. It adds a refreshing sharpness to the rich umami, making it a finish that you won't get tired of eating until the end. It is ideal for pairing with whiskey and craft beer.