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THE ROAST BEEF

THE ROAST BEEF

ザローストビーフ
Vendor
株式会社デクノバース
THE ROAST BEEF is a meat gift brand that pursues "the world's most aggravating roast beef".
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T9010401087890

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About the brand

THE ROAST BEEF is a meat gift brand that pursues "the world's most aggravating roast beef".
1
A brand specializing in roast beef that makes you want to give it away. We offer premium meat gifts that emphasize the exhilaration of the gift scene.
2
With carefully selected ingredients × aging method, you can have a surprising and impressive roast beef experience. We are thoroughly particular about quality such as heifers and long-term aging.
3
"Memorable gift design" that becomes a hot topic from the moment you receive it. Product composition that differentiates through presentation and story.

More about the Brand Owner

酒井一輝

SAKAI KAZUKI

Owner of THE ROAST BEEF brand. After working as a former wedding planner on "experience design that moves people's hearts," he moved to the field of food. In pursuit of the essence of gifts and gifts, he launched a D2C brand based on the concept of "the world's most aggravating roast beef". We handle everything from material selection to story design and sales leads, and propose "gifts that can be talked about" that go beyond mere "deliciousness". In recent years, we have been taking on the challenge of reducing food loss and upcycling products that make use of local ingredients.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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In 2020, due to the impact of the new coronavirus, both the wedding business and the catering business that we were involved in at the time came to a halt.
With an uncertain future, we tried selling roast beef, which was one of the most popular catering products, on e-commerce, and received a response that exceeded our expectations.
This led me to feel that this product had even greater potential, and I launched THE ROAST BEEF.
　
What I want to achieve through this brand is to create "gifts that you will want to give to someone and will be appreciated from the bottom of your heart" with your own hands.
The trigger was the "power of gifts that move people's hearts" that I felt when I was a wedding planner. It is not just an exchange of goods, but the feelings of the person who gave it are conveyed and the heart of the recipient is moved. I've come to believe that such experiences are the most meaningful gifts in life.
I chose roast beef not just because it is upscale and delicious.
Roast beef is rarely eaten alone, and naturally creates opportunities to sit around the table with family, partners, and loved ones.
In other words, the "sharing of time" and "conversation opportunities" spread to the giver, the recipient, and the people around them.
We believe that the gift of roast beef is not just "delivered and finished", but has the power to create a connection and warmth with people beyond that.
　
At THE ROAST BEEF, we would like to continue to cherish such "food with a story" and send out as many products as possible that can deliver surprises and excitement to the world.
　
　
　
　

What are we doing?

At THE ROAST BEEF, based on the concept of "giving the world's most aggravating roast beef experience," we create products with thorough attention to detail, from ingredient selection to manufacturing, packaging, and production.
　
We choose heifers that have a good balance of fat aroma and lean meat. We emphasize the fineness of the meat quality and use only raw materials that have been aged for about 3 weeks to maximize the flavor. We aim for a taste that is not only soft, but also "memorable the moment you eat it".
　
　
In manufacturing, the firing time and baking method are fine-tuned according to daily changes in temperature and humidity. Even if mass production is not possible, we are committed to sparing no effort and prioritizing quality.
　
　
　
In addition, we are particular about the packaging and enclosed items to create an exciting "gift experience" from the moment you open it. It includes a device that induces social media posting, a serving guide, an explanation card, etc., and pursues its value as a "gift that creates conversation" rather than just food.
　
　
In recent years, we have also taken on the challenge of food sustainability by developing upcycled products (e.g., roast beef to be painted, meat snacks, etc.) that use leftovers from the manufacturing process and non-standard meat. From the perspective of the SDGs, we have positioned "not wasting ingredients and converting them into new value" as an important theme of the brand.
　
　

Commitment to the product

Rich Meat Pie Black Truffle
Feature:
A luxurious pie with beef that is wrapped by hand. Easy to cook in a toaster, just bake it as it is frozen.
Usage scenarios:
Popular as souvenirs and gifts.
Sales Results:
There are a large number of repeat customers, and the sales are kept high whether purchased individually or included as a gift.
Testimonials:
"A toaster is definitely recommended over a microwave!
　
　
Roast beef to paint (Nurlo)
Feature:
A new experience of "painting and enjoying" meat upcycled from roast beef scraps. Rich, like a rillette.
Usage scenarios:
For crackers and bread. It is also popular for "+1 items" as a gift. A sense of luxury just by having it in the refrigerator.
Topicality:
The goal was achieved on the first day of crowdfunding, and it became a hot topic on SNS as "a new sensation" and "addictive".
Testimonials:
"I can't stop eating it with wine" "I was surprised when I gave it as a gift"
　
　

Who are supporting us?

■ Main target groups
Men and women in their late 20s to 50s.
It is especially supported by those who are looking for "gifts for their loved ones" and "a slightly special dining table".
・Women in their 30s and 40s: Baby gifts, birthdays, souvenirs
・Men in their 30s and 50s: Mid-year, year-end, gifts to bosses and business partners
　
■ Actual customer base
・Residents of highly sensitive urban areas (Tokyo, Nagoya, Osaka, etc.)
・People who use e-commerce and prefer gifts with designs and stories
・There are many dual-income families and the child-rearing generation, and there is also a need to "easily create a luxurious dining table".
　
■ Characteristics of wholesale destinations
・Gift-resistant EC mall (TANP, LINE Gift, TSCUBIC SHOPPING)
・We have a track record of opening events at department stores and select stores.
・In the future, we plan to strengthen cooperation with lifestyle select shops and hotels.
　
■ Buyer's voice
・"Anyway, it looks great as a gift, and the appearance, taste, and opening experience are all highly rated."
・"I'm happy to have time to experience a special feeling with my family."
・"The person who gave it to me said, 'What is this!? It's so delicious."
・"The concept of roast beef has changed"
　
　
　
　
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