■ What can you do with this product, and what kind of product is it? "Miwa Sakura Bright First Dark Taste" is a junmai sake that specializes in the "rich rice" taste with a rice polishing rate of 70%. Junmai sake is an organic sake brewed in the Japan tradition made only of rice, rice malt and water. From the first bite, the flavor and sweetness of the rice spreads firmly, and the aftertaste of alcohol disappears from the mouth. Japan makes it easy for beginners to experience the "deliciousness" and provides a new Japan sake experience. ■ Background on how this product was born As young people move away from Japan sake, it was born from the desire to shed light on the appeal of junmai sake, which is "deliberately dark" and "dares to have a habit" rather than "refreshing sake". Using Hatan Nishiki from Miyoshi City, while packing the maker's commitment such as unfiltered, in-house polished rice, and strong koji, The label also contains a sense of playfulness, aiming for a sake that is "fun to look at and delicious to drink." ■ Clearly indicate the scene to be used, and what will happen if it is used. ・ For the main sake of late drinks and home drinking ・ For girls' parties and gatherings with friends who want to drink casually ・ When you want to try "a little unusual Japan sake" People who drink it are often surprised that "Japan sake has this kind of taste" and become fans who want to drink it again. It has a strong taste, so it is recommended to enjoy it slowly. ■ Recommended way to drink ・ Compatible with the new style of "splitting and drinking" with tonic water and lemon tea 　The tonic water split is refreshing, and the lemon tea split changes the taste to a mellow and dessert-like taste. 　It is also attractive that it is easy to drink even for beginners in Japan sake, and you can customize it to your liking. ・ At room temperature or lukewarm (around 40°C)**, you can fully enjoy the spread of sweetness and umami. ・ Enjoy a "rich ×" pairing with potato chips, gelato, and greasy fiefdoms. ・ Taking advantage of the device of the label, it can also be used as a topic for gifts and parties ◎ ■ Who is it recommended for? ・ Those who like rich and sweet sake (as a mid-meal sake, instead of plum wine or liqueur) ・ Those who are beginners in Japan sake and have been "too refreshing to understand the taste" ・ Young people in their 20s ~ 30s who are attracted to SNS and package design ・ Buyers who are looking for unique sake at restaurants and liquor stores