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Miwa Sakura The taste of the first dark dark

Miwa Sakura The taste of the first dark dark

ミワサクラ クラクラスルハツコイノアジ
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美和櫻酒造有限会社
The stereotype of Japan sake. Japan sake was born to deliver the value of getting drunk with junmai sake to the younger generation. Japan sake cocktail suggestions, pairing with potato chips and sweets are also ◎.
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T3240002030670

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About the brand

The stereotype of Japan sake. Japan sake was born to deliver the value of getting drunk with junmai sake to the younger generation. Japan sake cocktail suggestions, pairing with potato chips and sweets are also ◎.
1
Breaking the stereotype of Japan sake. A dark and delicious golden junmai sake. A cup of a new experience that looks great even with hot sake.
2
Locally produced "Hachitan Nishiki" × unfiltered finish. An authentic junmai sake that attracts young people with its rich flavor and sweetness.
3
The bewitching two-layer label is a hot topic. A design that stimulates the desire to buy with a gimmick that appears when you peel it off.

More about the Brand Owner

美和櫻酒造有限会社

Miwasakura

Miyoshi City, where the sake brewery is located, is the hometown of "Hachitan Nishiki", "Hachitan", and "Senbon Nishiki", which are blessed with clear air and clean water. The brewery itself is always passionate about "better quality sake rice and higher quality sake brewing" by working on rice cultivation. In addition, we use in-house rice milling to polish the rice to create a firm koji, and aim to make sake that brings out the maximum flavor of sake rice with an awareness of the balance between taste and aroma.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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We launched "Miwasakura" because we wanted to convey the true value of getting drunk with junmai sake to the younger generation. Founded in 1923, Miwa Sake Brewery has been making traditional sake for many years in a land rich in nature, Sanwa Town, Miyoshi City, Hiroshima Prefecture. However, as the trend of the times progressed away from Japan sake, we thought. "I want more people to know the charm of really delicious junmai sake."
　
That's where "Miwa Sakura" was born. What we want to achieve through this brand is a time for parents and children to express their gratitude while drinking alcohol, a fun time to drink with friends, a luxurious time to enjoy a little alone, and a warm presence that will accompany today's "reflection meeting". I want you to spend time with "Miwa Sakura" in good times and bad times. We believe in the blessings of nature and the power of people to connect people with the blessings of Junmai Sake.

What are we doing?

In order to realize the world view of "Miwa Sakura", we are particular about every process, from rice cultivation to sake brewing. It uses 100% sake brewing rice "Hachitan Nishiki" grown in the local Sanwa town. The brewery and the brewer visit the rice fields themselves, plant rice, and use only rice grown with love. The rich soil of Sanwa Town, the hometown of Hachitannishiki, and the pure underground water that springs up from the sacred mountain of Mt. Otsuchi are the basis of the taste of "Miwa Sakura".
　
We are also particular about the rice polishing ratio of 70%, which means that the rice is not over-polished. This is to make the most of the original flavor and nutrition of the rice. Regardless of trends, we adhere to the traditional sake brewing method of polishing our own rice, making strong koji, and bringing out the flavor of the rice. The resulting golden junmai sake is a testament to its richness and expresses the beauty of Japan sake as it is. Through this terroir of Sanwa Town, we practice sustainable sake brewing in harmony with nature and people.

Commitment to the product

Junmai sake, which is the main product of "Miwasakura", is characterized by a rich and deep taste, as the tagline says, "The first dark taste that makes you dizzy". Brewed with an alcohol content of 15% and a rice polishing ratio of 70%, the golden junmai sake has a strong flavor of the rice from the first sip, and the deliciousness spreads even more from the second sip. As it is described as "not smelly like alcohol, but always delicious", it is easy to drink even for beginners in Japan sake, and it has an attractive taste that will make you stack your cup without even knowing it.
　
What I would like you to pay special attention to is the breadth of its pairing. It goes surprisingly well with rich dishes and meat dishes, as well as snacks such as potato chips and sweets such as cheesecake and chocolate, and proposes a new way to enjoy Japan sake. When enjoyed lukewarm, the sweetness of the rice will stand out even more, creating a warm time. We have received happy comments from customers, such as "It was a bottle with a cute character, but it was a solid Japan sake" and "It is easy to drink because it has no habits! I think it is easy to drink even if you don't like Japan sake."

Who are supporting us?

"Miwa Sakura" is mainly targeted at the younger generation in their 20s and 30s, but it is actually supported by people of all ages. In particular, it is highly supported by Japan sake beginners and women, and we have received voices from new adults who said, "I drank Miwasakura for the first time in Japan, and it was very sweet and easy to drink," and female fans who said, "The label is cute, so I can put it in a woman's room without feeling uncomfortable."
　
Sales are mainly through online stores, and in Hiroshima Prefecture, we value direct communication with customers through pop-up stores at Kamiyacho Shaleo and Yamamura Shoten in Miyajima, as well as tasting sales at various events. Nationwide recognition is also increasing through media appearances such as J-WAVE 81.3FM and Hiroshima FM, and orders from outside the prefecture, including Tokyo, are also increasing. Customers have given warm comments, such as "I tasted Miwasakura for the first time at an event in Kamiyacho, and I had a tough image of Japan sake, but I have the impression that it can be drunk refreshingly," and the number of fans is steadily increasing.
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