Shun Kurei ~Shochu Base~ is a 15% alcohol content plum wine made with Tsuyuakane and features an uncolored, natural bright crimson color. The beautiful color unique to the red color of the dew madder, which dyes the flesh red, gives a gorgeous impression even on the sales floor. The original fruity aroma of plums, moderate acidity, and soft sweetness harmonize, creating an elegant taste full of fruitiness. It can be proposed to a wide range of drinking scenes because it offers a deep richness straight or on the rocks, and a refreshing drink with soda. As a product that combines rarity, design, and regional characteristics, it is also recommended for gift demand, products for select shops, and inbound demand.