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Yasuo Ouchi store

Yasuo Ouchi store

オオウチヤスオショウテン
Vendor
大内安男商店
This brand uses the rare plum blossom "Ru Akane" from Minamisoma and offers plum wine, drinks, jams, etc., which are characterized by their red color and refreshing flavor

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Liquor License

YES

Invoice registration number

T2810910713218

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About the brand

This brand uses the rare plum blossom "Ru Akane" from Minamisoma and offers plum wine, drinks, jams, etc., which are characterized by their red color and refreshing flavor
1
Community-based manufacturing that is carried out consistently from cultivation, processing, and sales
2
Using the rare plum "Lucne", we create products with a bright red color and refreshing flavor.

More about the Brand Owner

大内　安男

オオウチ　ヤスオ

We operate Yasuo Ouchi Shoten in Minamisoma City, Fukushima Prefecture, and are working to create products using the rare plum variety "Ruqian". We carry out everything from cultivation to processing and sales, and develop plum wine, drinks, and processed products that take advantage of the original charm of the ingredients. In areas with declining and aging populations, we are also focusing on reusing abandoned farmland and creating local jobs. Through sustainable manufacturing that utilizes local resources, we aim to create new industries in Minamisoma and lead to the revitalization of our hometowns. While delivering the bright red color and refreshing acidity unique to Lucy throughout the country, we are taking on the challenge of creating a valuable brand rooted in the community.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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After the evacuation was lifted due to the Great East Japan Earthquake in 2011, he returned to Odaka Ward, Minamisoma City, Fukushima Prefecture in July 2016 and resumed farming with the desire to "revive this land again" in the face of desolate farmland. While searching for a new specialty product that will become a symbol of regional reconstruction, we came across the rare plum variety "Lucne". While Lucy was characterized by its bright red color and refreshing acidity, it was difficult to cultivate and process, and was a variety with little market distribution. Although we started by figuring out how to secure seedlings and cultivate them, we continued to grow them through trial and error with our friends and family in our hearts with a strong desire to create new value for Odaka.
Their efforts have paid off, and by 2023, the plum garden has grown to 16,000 trees. Using harvested dew madder, we created the plum wine "Harukori" with a bright red color. "Harukori" contains the wish for the reconstruction of Odaka and the pride of the region. Through manufacturing that makes use of local resources, we are disseminating new value and charm from Minamisoma to the whole country.
　

What are we doing?

The worldview of the brand we aim for is to create sake with unique value as a symbol of Odaka's reconstruction. To this end, we are thoroughly committed to bringing out the beauty and taste of the rare variety "Ru Qian" to the fullest.
　
First of all, we have a special ingenuity in the cultivation of russ. Prune plum trees, which are usually 3~4 meters long, to about 1.5 meters and manage them so that nutrients are distributed to each fruit. This results in large, high-sugar fruits. In addition, it is harvested while still blue and subjected to a ripening treatment to bring out its bright red color and rich anthocyanins. After ripening, it is kept in the freezer for 1~2 years to mature slowly for 1~2 years to maximize the flavor before proceeding to the sake brewing process.
　
This series of processes takes time and effort, but it is essential to make the most of the individuality of "Lucne". In particular, the anthocyanin content is about 60 times that of conventional plums, making it a unique ingredient that combines health benefits and beauty.
　
In addition, in product development, we collaborate with sake brewers to develop a diverse lineup of plum wine, brandy, shochu, and sake-based limited edition products. In order to make the most of the color, aroma, and taste of "Ru Qian", we do not rely on colorants or flavors, but value the natural beauty and flavor.
　
Our commitment is not just about taste and appearance. The story of Odaka's nature and human hands, as well as the desire for reconstruction, are put into each product. From the perspective of the SDGs, we are also actively working to solve social issues such as the utilization of local resources, sustainable agriculture, and the creation of local jobs. These commitments support the foundation of the Chunhongli brand.
　
　

Commitment to the product

The products of the Shunhongli brand are characterized by their unique taste and beauty that makes the most of the charm of the rare variety "Lu Qian". Here are three of the most popular flagship and featured products.
　
The first is "Spring Red Wine (Plum Wine)". This plum wine, made entirely from plums, has a beautiful color that shines from pink to red, a mellow aroma from fermentation, and the original refreshing aroma of plums. The alcohol content is modest at 6%, and it is recommended to enjoy it straight or on the rocks. It is a new kind of drink that overturns the common sense that wine = grapes, and is popular with women and those who do not like alcohol. In fact, we have received comments such as "easy to drink and delicious" and "rich in polyphenols and anthocyanins, so it seems to be good for health".
　
The second is "Spring Red Rei (brandy-based)". By soaking the dew madder in brandy, the mellow aroma and depth of the plum and brandy are realized. The beautiful red color shines on the glass, and when enjoyed on the rocks or with carbonation, it creates a luxurious moment. The taste is low in acidity and has a pronounced sweetness and richness, making it perfect for gifts and toasts on special occasions. Many people have said that it has a luxurious feel and was appreciated as a gift.
　
The third is "plum farm jam". This jam is made with ripe plums from Lucy and carefully finished with only beet sugar. It features the natural red color unique to Lucne and the refreshing and elegant sweet and sour taste, allowing you to enjoy a refreshing taste that takes advantage of the original flavor of the ingredients. It is popular with a wide range of people from children to adults, and has been well received as "easy to eat with its natural sweetness", "beautiful color", and "recommended for health-conscious people".
　
All products are chosen as gifts or treats for themselves, taking full advantage of the quality of the ingredients. Warm comments have been received from customers, such as "a special feeling like no other" and "I want to support the reconstruction of Odaka", supporting the appeal of the Shunhongrei brand.

Who are supporting us?

The Chunhongli brand is supported by a wide range of customers. The main target audience is men and women in their 30s ~ 60s who are looking for gifts, special occasion toasts, and treats themselves. In particular, we have received a lot of support from health-conscious and aesthetically conscious women, as well as those who want to support the reconstruction of their hometown of Fukushima and Odaka.
　
The actual customer base is mainly online shops, department stores, and local liquor stores, and we receive orders from all over the country. Gifts are also in high demand and are often chosen for "birthday celebrations for fathers" and "gifts for loved ones". It has also been exhibited at official venues such as the Emperor's Birthday Celebration Reception held in Davao, and has been highly praised for its quality and storytelling.
　
Comments from customers include "I was impressed by the beautiful red color and taste that is unique to everyone," "Women are happy because it can be expected to have health benefits," and "I'm happy to be able to support the reconstruction of Odaka." It is also widely available at restaurants and hotels in Tokyo, and is gaining recognition as a new local specialty.
　
In this way, the Shunhongli brand is supported by many people who feel not only the charm of the product itself, but also the multifaceted value of sympathy for reconstruction and regional revitalization, and a sense of specialness as a gift.
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