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Yasuo Ouchi store

Yasuo Ouchi store

オオウチヤスオショウテン
Vendor
大内安男商店
This brand uses the rare plum blossom "Ru Akane" from Minamisoma and offers plum wine, drinks, jams, etc., which are characterized by their red color and refreshing flavor

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Liquor License

YES

Invoice registration number

T2810910713218

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About the brand

This brand uses the rare plum blossom "Ru Akane" from Minamisoma and offers plum wine, drinks, jams, etc., which are characterized by their red color and refreshing flavor
1
Community-based manufacturing that handles everything from cultivation and processing to sales
2
Creating products with vivid red color and refreshing flavor using the rare plum 'Rousaki'

More about the Brand Owner

大内　安男

オオウチ　ヤスオ

We operate Yasuo Ouchi Shoten in Minamisoma City, Fukushima Prefecture, and are working to create products using the rare plum variety "Ruqian". We carry out everything from cultivation to processing and sales, and develop plum wine, drinks, and processed products that take advantage of the original charm of the ingredients. In areas with declining and aging populations, we are also focusing on reusing abandoned farmland and creating local jobs. Through sustainable manufacturing that utilizes local resources, we aim to create new industries in Minamisoma and lead to the revitalization of our hometowns. While delivering the bright red color and refreshing acidity unique to Lucy throughout the country, we are taking on the challenge of creating a valuable brand rooted in the community.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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After the evacuation was lifted following the Great East Japan Earthquake in 2011, I returned to Odaka Ward, Minamisoma City, Fukushima Prefecture in July 2016, and resumed farming with the desire to "revive this land once more" in front of devastated farmland. While searching for new specialty products that would symbolize regional revival, we encountered the rare plum variety 'Rosaki.' While Rosan is characterized by its vivid red color and refreshing acidity, it was difficult to cultivate and process, and had limited market distribution. Although we started from a trial and error in securing seedlings and cultivation methods, we continued to grow them together with friends and family, driven by a strong desire to create new value in Kodaka.
These efforts paid off, and by 2023, the garden had grown to a scale of 16,000 plum trees. Using harvested Rosaki, we have created the plum wine 'Shunkourei,' characterized by its vivid red color. "Shunkourei" embodies the hope for Kodaka's recovery and the pride of the local community. Through manufacturing that leverages local resources, we are promoting new value and appeal from Minamisoma nationwide.
　
　
　

What are we doing?

The brand worldview we aim for is to create sake with unique value as a symbol of Odaka's reconstruction. To achieve this, we are thoroughly committed to maximizing the beauty and flavor of the rare variety "Rousaki."
　
First, special techniques are taken into cultivating Rouzen. Plum trees that usually reach 3~4 meters are deliberately pruned to about 1.5 meters and managed to ensure nutrients reach each fruit. This results in large, high-sugar fruits. Furthermore, harvesting while still green and ripening treatments bring out vivid red colors and rich anthocyanins. After ripening, the sake is slowly aged by freezing for 1~2 years to maximize its umami before proceeding to the sake brewing process.
　
This entire process requires time and effort but is essential to fully bring out the individuality of "Rouchi." In particular, the anthocyanin content is about 60 times higher than conventional plums, making it a unique material that combines health benefits and beauty.
　
In product development, we collaborate with sake brewers to offer a diverse lineup including plum wine, brandy, shochu, and limited edition sake-based products. Every product preserves the natural beauty and flavor of 'Rusakane' without relying on colorings or fragrances, preserving its natural beauty and flavor.
　
Our commitment goes beyond just deliciousness and appearance. Each product embodies the story woven by Kodaka's nature and human hands, along with the hopes for reconstruction. From the perspective of the SDGs, we are actively working to solve social issues such as utilizing local resources, sustainable agriculture, and creating local jobs. These commitments form the core of the Shunkourei brand.
　
　
　
　
　
　
　

Commitment to the product

Products under the Shunkourei brand are characterized by their unique taste and beauty, making the most of the rare variety 'Rusai.' Here, we introduce three particularly popular flagship and notable items.
　
The first is 'Shunkourei (Plum Wine)'. This plum wine, made solely from plums, features a beautiful color that shines from pink to red, a rich aroma from fermentation, and a refreshing fragrance of the plums themselves, creating a perfect harmony. With a modest alcohol content of 6%, it's recommended to enjoy it straight or on the rocks. This new sensation overturns the conventional wisdom that wine = grape, and is popular among women and those who dislike alcohol. In fact, comments such as "easy to drink and delicious" and "rich in polyphenols and anthocyanins seem good for your health" have been received.
　
The second is 'Shunkourei (Brandy Base)'. By soaking Rusan in brandy, the rich aroma and depth of plum and brandy are achieved. The beautiful crimson color stands out beautifully in the glass, and when enjoyed on the rocks or with soda, it creates a luxurious moment. With little acidity and a pronounced sweetness and richness, it is perfect as a gift or a special toast. Many people have also said, "It feels luxurious and was well received as a gift."
　
The third is 'Ume Nouen Jam.' This jam is made with fully ripe plums from Rouakane, carefully finished with only beet sugar. It features the natural red color unique to Rouqian, combined with a refreshing and refined sweet and sour taste, allowing you to enjoy a clean taste that brings out the natural flavors of the ingredients. Loved by a wide range of people from children to adults, it has received praise for its "natural sweetness and easy to eat," "beautiful color," and "recommended for health-conscious people."
　
All of these products maximize the quality of their materials and are chosen as gifts or personal treats. Customers have expressed warm messages such as "A unique sense of specialness" and "We want to support the recovery of Odaka," supporting the appeal of the Shunkourei brand.
　
　
　

Who are supporting us?

The Chunhongli brand is supported by a wide range of customers. The main target audience is men and women in their 30s ~ 60s who are looking for gifts, special occasion toasts, and treats themselves. In particular, we have received a lot of support from health-conscious and aesthetically conscious women, as well as those who want to support the reconstruction of their hometown of Fukushima and Odaka.
　
The actual customer base is mainly online shops, department stores, and local liquor stores, and we receive orders from all over the country. Gifts are also in high demand and are often chosen for "birthday celebrations for fathers" and "gifts for loved ones". It has also been exhibited at official venues such as the Emperor's Birthday Celebration Reception held in Davao, and has been highly praised for its quality and storytelling.
　
Comments from customers include "I was impressed by the beautiful red color and taste that is unique to everyone," "Women are happy because it can be expected to have health benefits," and "I'm happy to be able to support the reconstruction of Odaka." It is also widely available at restaurants and hotels in Tokyo, and is gaining recognition as a new local specialty.
　
In this way, the Shunhongli brand is supported by many people who feel not only the charm of the product itself, but also the multifaceted value of sympathy for reconstruction and regional revitalization, and a sense of specialness as a gift.
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