[Gluten-Free] First wide-area industry-academia collaboration product. Ibaraki University Student HZP × Ibaraki Prefecture Dried Sweet Potatoes! Deliciously saving unused resources: 'Rice Flour Madore (Sweet Potato Flavor)'
■ A new way to enjoy rice flour proposed by a Rice Flour Meister. Microwave heating: 'Ultimate moisturizing'
This is a new way to enjoy them, overturning the conventional wisdom that 'rice flour sweets tend to be dry.'
Before eating, just heat it briefly in the microwave (about 15 seconds at 1000W). Just this transforms the food into an astonishingly moist, fluffy, and exquisite texture, as if it had just come out of the oven, instantly spreading the warm, sweet aroma of sweet potatoes.
Although gluten-free with no wheat flour at all, you can directly enjoy the natural sweetness unique to rice and the rich richness of ingredients carefully extracted at a workshop in Sapporo, Hokkaido. In the fiercely competitive online shopping market (Yahoo Shopping), it ranked 2nd in the madeleine ranking (Rice Flour Madonu Plain Flavor). This is a limited edition flavor of the rich and gentle blessings of autumn, presented by a brand that receives overwhelming support from general customers.
■ Three major commitments (features)
(1) Transforming with the microwave! It has a warm texture just like freshly baked
Thanks to our unique formula, heating in the microwave for several tens of seconds gently releases the richness of moisture and butter, creating an 'exquisite moist and fluffy texture' that eliminates any dryness typical of rice flour. By warming it, the rich and sticky sweetness of the "Ibaraki Prefecture-grown dried sweet potato" kneaded into the dough stands out, allowing customers to confidently propose it as a "new way to enjoy sweets."
(2) Taking on the challenge of upcycling dried sweet potato residues (zansa) with Ibaraki University student HZP (dried sweet potato residue project)
This product luxuriously uses 'dried sweet potato residue (unused parts such as trimmings)' from Ibaraki Prefecture, Japan's top producer of dried sweet potatoes, which inevitably come out during the manufacturing process. While the taste and nutritional value are top-tier, it deliciously rescues ingredients that cannot be released to the market. This is an ethical grain that combines the passion of the Ibaraki University Student HZP (Dried Sweet Potato Residue Project) and our own technology.
(3) The Crystallization of 'Industry-Academia-Agriculture-Welfare Collaboration' Connecting Hokkaido and Ibaraki
The base ingredients, including the star rice flour, rich butter, sugar, eggs, milk, and honey, are sourced from Hokkaido. By combining the passion of Ibaraki students with the blessings of farmers, and with the help of welfare facilities (employment support) in Sapporo City, Hokkaido, we carefully baked the pieces. The story of cross-regional "industry-academia-agriculture-welfare collaboration" is not only gentle on the body but also directly connects to supporting Japanese agriculture and reducing food waste.
■ Background of Birth
With the desire to create truly delicious local sweets that everyone can eat with peace of mind and a smile, "Rice Flour Workshop" took about three years to develop.
This excellent base was combined with the passionate desire of Ibaraki University students to "transform unused dried sweet potato resources, a local treasure, into new value and deliver them," which led to the birth of this sweet potato flavor. Aiming for a future where children with allergies and adults conscious of health and social contribution (SDGs) can share smiles at the same table, this proud product combines everyone's thoughts and the pinnacle of rice flour meister skills.
■ Recommended Food Occasions & Gift Suggestions
For a luxurious daily tea time: Of course, coffee and tea, but the rich sweetness of sweet potatoes and the gentle richness of rice pair perfectly with Japanese infusions such as green tea, hojicha, and genmaicha.
Warm up a little for even better taste: Microwave for a few dozen seconds, just a little warm, and you can indulge in the juicy texture of freshly baked potatoes and the smooth, rich aroma of sweet potatoes.
For gifts and souvenirs for loved ones: Individually wrapped, these are very popular as stylish small gifts, gifts with stories of student collaboration and food loss reduction, or snacks for distribution.
■ Recommended for these shops and buyers
For the 'Food & Gift Corner' of lifestyle and select shops
Perfect as a casual souvenir next to the register at organic cafes and health-conscious restaurants.
A store with many customers who prefer gluten-free practices, ethical consumption, and SDGs upcycling (food loss reduction) initiatives
A store that wants to treat "products with deep stories with university projects and proven track records" as a staple
*Photos are for illustrative purposes only.
* Due to recent circumstances, packages may change without notice. Thank you for your understanding.