Sapporo Madeleine Honpo Mado Madre

サッポロマドレーヌホンポマドマドレ
Vendor
株式会社HYK
A madeleine-specialty shop in Sapporo with a record of ranking second on Yahoo EC. We are committed to using Hokkaido ingredients and rice flour, weaving stories of solving regional issues and supporting students through collaboration between industry, academia, agriculture, and welfare.
    Terms of sale and trade
    ✓ EC Mall
    ✓ Live Commerce
    ✓ In-house EC
    ✓ Wholesale & Wholesaler
    ✓ OEM
    ✓ Volume Discount

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    Social GoodSmall BatchOnly on goooods
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T3430001058388

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About the brand

A madeleine-specialty shop in Sapporo with a record of ranking second on Yahoo EC. We are committed to using Hokkaido ingredients and rice flour, weaving stories of solving regional issues and supporting students through collaboration between industry, academia, agriculture, and welfare.
1
Sapporo's madeleine-specialty shop, ranked second on Yahoo EC. We are committed to using Hokkaido ingredients and rice flour, carefully baked at our workshop in Sapporo, delivering reliable deliciousness and exceptional peace of mind nationwide.
2
A specialty shop in Sapporo aiming to reduce food loss through collaboration among industry, academia, agriculture, and welfare. We are committed to local raw materials and cherish the "background of our manufacturing," such as community welfare and student support.
3
A specialty shop for madeleines made from Hokkaido ingredients, run by a rice flour master. Luxurious use of carefully selected butter, sugar, and flour-free rice flour to achieve a blissful moist texture.

More about the Brand Owner

上保木聡志

SATOSHI KAMIHOKI

He is the CEO of HYK Corporation. Based in Sapporo, Hokkaido, operates the specialty madeleine-making shop 'Sapporo Madeleine Honpo Madadore,' which focuses on Hokkaido ingredients and rice flour, as well as the Type B employment support office 'Vegetable.' Holding a rice flour meister certification, we thoroughly ensure safe, secure, and high-quality manufacturing. We aim to nurture a strong brand that ranks second in the major e-commerce category rankings. In management, he leads the "Industry-Academia-Agriculture-Welfare Collaboration," integrating universities, local producers, and welfare facilities. Passionate about solving social issues such as joint product development with students, reducing food loss, and improving community welfare. Additionally, we have been certified for the "Bright 500" for three consecutive years, pursuing employee health management. Furthermore, by hosting the soccer tournament 'Mademoladre Cup,' which creates opportunities for children to play, the club has made a significant contribution to local sports promotion and youth development. A social entrepreneur who shares passionate stories and creates smiles and circumvention in the community.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The inspiration for Mado Madre came from the feeling of "waste." We were deeply troubled by the reality that many vegetables and fruits were still edible but discarded in our daily lives. Especially when I learned about the existence of "non-standard vegetables" that are discarded simply because their shape, size, or color does not meet the standards, I began to think about how to make use of their deliciousness and nutrition in a new way.
 
 
Also, around us, there are many people who are motivated to work but have limited employment opportunities due to their disabilities. The desire to create a place where they can thrive as members of society combined with this desire led to the birth of the Mado Madre brand.
 
Under the slogan "Turning wastefulness into reality," we aim to connect food loss reduction with welfare sites. Our products use non-standard vegetables to reduce waste, and processes such as labeling, packaging, and sales are handled by people with disabilities. This has led to higher wages and support for their independence.
 
Furthermore, a portion of sales is donated to organizations such as the Japanese Red Cross Society, and we value giving back to society as a whole. We believe that purchasing our products is a step toward creating a gentle cycle for nature, people, and society.
 
 
 
Our goal is not just to deliver delicious sweets, but to connect people, communities, and society through food. We want to continue warm and kind initiatives that only a small company can provide.

What are we doing?

At Madmadre, we constantly strive and take on various challenges to realize our philosophy of 'turning 'Mottainai' into reality. First, the main raw material, non-standard vegetables, are sourced directly from local farmers in Hokkaido. Even if the shape and color vary, vegetables that retain the same taste and nutrition are carefully selected and processed into pastes or powders for use in sweets.
 
 
 
In the product manufacturing site, people with disabilities are responsible for processes such as sticker application, packaging, and sales. Each step is done by hand, and their meticulous work contributes to the warmth and high quality of the products. We also manufacture paper bags in-house and are working to reduce plastic pollution. These activities reflect Mademoidre's commitment to balancing environmental consideration with welfare.
 
Furthermore, we have obtained Sapporo City's "Sapporo HACCP 1-Star" certification, demonstrating a thorough commitment to hygiene management and quality. To ensure you can enjoy it with peace of mind, we pay close attention to ingredient traceability and allergy labeling.
 
Recently, we have also been focusing on developing new products through collaboration among industry, academia, government, finance, agriculture, and welfare. We bring together the strengths of various fields such as universities, government agencies, financial institutions, farmers, and welfare facilities to take on the challenge of solving local issues and creating new value. For example, products utilizing local resources are being developed, such as Hokkaido University's raspberries and local strawberries, a rice flour called 'madonu.'
 
 
 
In this way, Mademoladre aims to be a bridge connecting "food" and "welfare," as well as environment and "community," and continues its daily activities.

Commitment to the product

Mado Madre products are committed to creating sweets that everyone can enjoy with peace of mind, while valuing the quality and gentleness of the ingredients. Among them, the flagship product, "Rice Flour Mara-donu," uses rice flour from Hokkaido and non-standard vegetables, featuring a moist texture and gentle sweetness. It is popular among those with wheat allergies or those conscious of gluten-free options, and its ease of delivery including shipping anywhere in Japan is also appealing.
 
 
 
Additionally, the "Wheat Flour Madeleine (Honey)" is luxuriously made with Hokkaido wheat flour and local honey, offering a soft texture and a rich sweetness. Loved by a wide range of generations from children to the elderly, it is also perfect as a gift or present.
 
 
 
All of these products are carefully crafted from material selection to manufacturing, and their packaging features a warm design. Many customers have commented, "The gentle taste is comforting," "I can give it to my children with peace of mind," and "They were very happy when it was a gift."
 
Additionally, we manufacture paper bags in-house to reduce plastic and thoroughly implement environmentally friendly initiatives. Mado Madre products are sweets that are kind to the heart, body, and the planet of the eater.

Who are supporting us?

Madmadre is supported by customers of a wide range of generations. In particular, we receive many orders from women in their 30s~50s who are highly interested in health, the environment, and social contribution, families with small children, and people with allergies. They are also often chosen as gifts or presents, leading to increased demand for gifts.
 
Actual buyers have shared warm comments such as "Children can eat with peace of mind," "I'm happy it contributes to society," and "The ingredients have a strong flavor and are delicious." Furthermore, more people empathize with the warmth and stories created by people with disabilities being involved, leading to more repeat customers.
 
 
 
Sales destinations are diverse, mainly through online shops, e-commerce sites like Amazon and Yahoo! Shopping, directly managed local stores in Hokkaido, and event booths. In particular, they are also available at local markets, welfare facilities, and schools, valuing connections with the local community.
 
 
 
Mado Madre will continue to move forward, supported by many people, by delivering both kindness and deliciousness.
 
 
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