[Gluten-Free] The fourth collaborative product among industry, academia, government, finance, agriculture, and welfare. Fuji Women's University × uses rare strawberries from Furano City, Hokkaido! "Rice Flour Madorunu (Strawberry Flavor)" baked with Hokkaido ingredients in Sapporo
■ A new way to enjoy rice flour proposed by a Rice Flour Meister. Microwave heating: 'Ultimate moisturizing'
This is a new way to enjoy them, overturning the conventional wisdom that 'rice flour sweets tend to be dry.'
Before eating, just heat it briefly in the microwave (about 15 seconds at 1000W). Just this transforms you into an astonishingly "moist, fluffy" texture that looks as if it just came out of the oven, and the sweet and vibrant aroma of baked strawberries instantly spreads.
Although gluten-free with no wheat flour at all, you can directly enjoy the natural sweetness unique to rice and the rich richness of ingredients carefully extracted at a workshop in Sapporo, Hokkaido. In the fiercely competitive online shopping market (Yahoo Shopping), it ranked 2nd in the madeleine ranking (Rice Flour Madonu Plain Flavor). This is a premium, intelligent limited edition flavor offered by a brand that has received overwhelming support from general customers.
■ Three major commitments (features)
(1) Transforming with the microwave! Sweet and rich warming texture
Thanks to our unique formula, heating in the microwave for several tens of seconds gently releases the richness of moisture and butter, creating an 'exquisite moist and fluffy texture' that eliminates any dryness typical of rice flour. By warming them, the fruity sweetness and aroma of the "Furano strawberries" enveloped in the dough are encased, allowing customers to confidently propose them as a "new way to enjoy sweets."
(2) The luxurious blessing of rare strawberries from Furano City, Hokkaido, nurtured by the earth
From the star rice flour to rich butter, sugar, eggs, milk, and honey, only 100% carefully selected Hokkaido ingredients are used in luxury. Furthermore, this product luxuriously uses exquisite strawberries nurtured by Furano's rich climate, which is extremely rare and rarely distributed even within Hokkaido. This is a safe and reliable taste nurtured by the northern lands.
(3) The Crystallization of 'Industry-Academia-Government-Finance-Agriculture-Welfare Collaboration' Woven with the Sensibilities of Female University Students
This product was developed in collaboration with students from Fuji Women's University. Utilizing students' flexible ideas and fresh sensibilities, this project brings together local universities, government agencies, financial institutions, local farmers, and welfare facilities through a "collaboration between industry, academia, government, finance, agriculture, and welfare." Not only is it gentle on the body, but it also directly contributes to supporting local agriculture, ethical consumption, and social contribution—a single grain full of stories.
■ Background of Birth
With the desire to create truly delicious local sweets that everyone can eat with peace of mind and a smile, "Rice Flour Workshop" took about three years to develop.
This excellent base was born from the passionate desire of Fuji Women's University students to "create sweets that bring smiles to many people using the wonderful ingredients of Hokkaido," and the miraculous encounter of Furano strawberries. Aiming for a future where children with allergies and adults conscious of health and social contribution can share smiles at the same table, this proud product combines everyone's passion and the finest skills of rice flour masters.
■ Recommended Food Occasions & Gift Suggestions
For a luxurious daily tea time: Of course, coffee and tea, but the sweet and tangy flavor of strawberries and the gentle richness of rice pair perfectly with milk-based drinks like milk tea and café lattes.
Warm up a little for even more deliciousness: Microwave for a few dozen seconds and just a little warm, and you can indulge in the freshly baked, juicy texture and the rich, sweet aroma of strawberries.
For gifts or souvenirs for loved ones: Individually wrapped, these are very popular as stylish small gifts, gifts with stories about student collaboration, or as treats for distribution.
■ Recommended for these shops and buyers
For the 'Food & Gift Corner' of lifestyle and select shops
Perfect as a casual souvenir next to the register at organic cafes and health-conscious restaurants.
A store with many customers who prefer gluten-free practices, ethical consumption, and initiatives related to SDGs and regional revitalization
A store that wants to treat "products with deep stories such as student development and rare materials, and proven reliability" as a staple
*Photos are for illustrative purposes only.
* Due to recent circumstances, packages may change without notice. Thank you for your understanding.