[Receiving the Dutch Ambassador's Award] Utilizing sustainable "parent herring" challenged by mathematics professionals Founded 90 years ago, Yamamoto Foods developed it to maximize the value of herring, the parent fish. By commercializing all the delicious broodstock in a delicious way, we aim to make effective use of resources and ensure a stable supply of a large number of offspring (forming a sustainable market). In recognition of his ambition and quality, he was awarded the "Ambassador Award of the Kingdom of the Netherlands". This dish, which is made by simmering fatty herring to the bone, is not only delicious, but also an "ethical Japanese side dish" that can contribute to the circulation of marine resources and the inheritance of food culture by eating it. It can also be proposed as an SDGs corner or an environmentally friendly product. ・Only by loving "parents (herring)" can "children (number children)" shine As a responsibility to continue delivering Susu to everyone, we have breathed new life into the herring, which is our parent. In order to deliver a number of cubs to the market at a reasonable price, it is essential to improve the added value of the herring, which is its parent. This "simmered dish" is a testament to the gratitude to the northern sea and a determination to protect the future of the fishery industry. ・The real value of "not surplus" proved by the award Receiving the Ambassador Award from the Kingdom of the Netherlands is not only a testament to sustainable initiatives, but simply to the extremely high level of perfection of food. It provides a positive consumer experience of "buying because it is delicious" rather than "buying because it is doing good", which will eventually lead to the future. ・Products that respond to SDGs and ethical consumption At a time when corporate social responsibility (CSR) is being questioned, this product, which has a clear concept of "not wasting resources" and "contributing to the formation of a sustainable market", serves as a product that concretely demonstrates your commitment to the SDGs. ・Loss reduction by storage at room temperature for 179 days Since it can be stored at room temperature for about half a year, it also contributes to the reduction of food loss itself. It is possible to appeal to environmentally conscious end users through the dual axes of "long-life products" × "upcycling (value improvement)".