200 years of tradition and evolution, maternity food certified all-purpose black vinegar Why this product now? The forefront of "authenticity" demanded by the market In the food industry, the additive-free and organic food market continues to grow steadily with a year-on-year increase of 2.6% in FY2024. In particular, the beverage vinegar market has shown a high growth rate of 6.1%, attracting attention as one of the few growth categories that has become established in close proximity to users. Consumers' health consciousness has evolved from a temporary boom to "values rooted in everyday life". Mainly women in their 30s and 60s, purchasing standards are changing from "what to eat" to "what to choose". Third-party certification called maternity food certification is a powerful weapon for gaining the trust of our customers and differentiating their strategies as a visualization of peace of mind. The unshakable value put into this one 1. The Peace of Mind of Maternity Food Certification Quality standards recommended even during the most careful period of life: pregnancy and lactation. The universal value of "peace of mind for everyone" makes it possible to appeal to a wide range of customers, from gift demand to everyday use. Third-party certifications vetted by experts significantly enhance your persuasiveness and credibility in stores. In addition, as a gift, it is well received as a "gift that does not be worn" and has a sense of luxury. 2. Kagoshima's 200-year-old open-air fermentation and aging method "Nigiri Vinegar" The base is black vinegar that has been naturally fermented in a traditional jar for more than two years. The action of acetic acid bacteria and koji mold, which are grown over time in the open air, produces amino acids that are more than 10 times that of ordinary vinegar, abundant GABA, and live and strong acetic acid bacteria. This is a nutritional value that can never be reached by industrial manufacturing methods, and only the real thing has it. 3. Commitment to thorough additive-free It is free of any additives such as fructose, glucose, liquid sugar, flavors, artificial sweeteners, colorants, pH adjusters, acidulants, alcohol, etc. Raw sugar from Kagoshima Prefecture and isomal-oligosaccharides give it a gentle and mellow taste. We will provide a definite answer to the needs of the era of "choosing by looking at raw materials". 4. A new inner care called fermented GABA GABA is produced by long-term natural fermentation of brown rice. It is a next-generation inner care item that simultaneously approaches the three modern needs of beauty, diet, and intestinal activity. 5 reasons to turn your buyer's shelf into a shelf of choice (1) Overwhelming cost performance Since it is a 900ml dilution type (for beverage use), it can be diluted 2 to 7 times. We can deliver a product value equivalent to approximately 1,800ml to 6,300ml to our customers. It is also delicious and easy to use for cooking, which increases the repeat/retention rate. (2) Product strength in a variety of usage scenarios As a beverage: Mixed with water, hot water, carbonated water, milk or soy milk for a yogurt-style drink As a seasoning: Dressing, simmered, grilled fish, and time-saving seasoning for karaage For dessert: ice cream or yogurt topping "Products that deplete quickly" that can play multiple roles with one bottle achieve both repeat customer rate and sales. (3) Solid appeal to gift demand The simple and sleek bottle design makes it a great health-conscious gift. Mother's Day, Respect for the Aged Day, family celebrations, baby gifts, etc., it will demonstrate its display value during the gift season throughout the year. (4) Natural diffusion effect with a storytelling × that looks great on social media 200 years of history, open-air manufacturing method of jars, maternity food certification - the product itself is a "story". The customer himself said, "This product is amazing!" It has the power to create word of mouth that makes you want to talk to those around you. (5) Modernity to support nutritional information Support the eating habits of modern people, who tend to be biased due to the increase in eating out and eating out, with daily habits. Because it is a category of "seasonings and beverages" that is different from health foods, there is a daily routine that can be continued without hurdles.