"Next-generation retinol" What is Bakuchiol? An anti-aging ingredient that has become popular in the United States and other countries, and has been attracting attention in Japan in recent years as an ingredient that fulfills age-appropriate care A natural ingredient extracted from a legume plant called Dutch Ibiyu. It is a traditional medicine "Ayurveda" transmitted to India and Sri Lanka, and has been used since ancient times. It is also called "next-generation retinol" and "second retinol" because it has the same beauty effect as the famous anti-aging ingredient "retinol". Featured ingredient: Niacinamide In recent years, it has become a hot topic as an ingredient that achieves "whitening" and "wrinkle improvement" at the same time. In addition to having an antioxidant effect, it can also be expected to have the effect of preventing acne and increasing the moisture of the skin. "Essential components of the skin" What is CERAMIDE? In the stratum corneum of healthy skin, many layers of stratum corneum cells overlap. And it is the essential component of the skin "ceramide" that fills the gap between the stratum corneum cells and connects the cells and moisture. Essential ingredient of "function to protect the skin from external stimuli = barrier function" nano capsules It is a technology that incorporates "human-type ceramide", which is important for maintaining moisture in the skin, into nanocapsules. Human-type ceramide is indispensable for moisturizing the skin and maintaining barrier function, but it is difficult to blend because it is difficult to dissolve in water and oil and is easy to crystallize. By encapsulating it in a high concentration in nanocapsules with excellent biocompatibility, it is possible to deliver human-type ceramide deep into the skin. "It's a big standard in Korean costumes." CICA/Centella Asiatica Extract 　CICA is an ingredient derived from Centella Asiatica and has been used as an ingredient in wound treatment in Korea for a long time. Centella asiatica is said to have the effect of suppressing various skin problems such as acne and acne scars, as well as the ability to improve the texture of sensitive skin. Retinol palmitate Retinol palmitate is a vitamin A derivative that has a good skin-beautifying effect. The following four main effects are known. "Epidermal keratinocyte proliferation promotion effect" ... Facilitating turnover "Rough skin improvement effect" ... Smoothes the skin surface and improves rough skin It has an "anti-wrinkle effect" and "suppresses the absorption of ultraviolet rays".