"Next-generation retinol" What is Bakuchiol? It has become a boom in the United States and other countries, and in recent years it has been attracting attention in Japan as an ingredient that provides age-appropriate care A natural ingredient extracted from a legume plant called Dutch ibeu. It is a traditional medicine "Ayurveda" that has been passed down in India and Sri Lanka and has been used since ancient times. Because it has the same beauty effect as the famous anti-aging ingredient "retinol", it is also called "next-generation retinol" and "second retinol". Featured ingredient: Niacinamide In recent years, it has become a hot topic as an ingredient that can achieve both "whitening" and "wrinkle improvement" at the same time. In addition to having antioxidant properties, it can also be expected to prevent acne and increase skin moisture. "Essential ingredients for the skin" What is CERAMIDE/Ceramide? In the "stratum corneum" of healthy skin, there are many layers of stratum corneum cells. And it is ceramides that fill the gaps between stratum corneum cells and hold cells and moisture in each other. An essential ingredient for "protecting the skin from external stimuli = barrier function" nano capsules This is a technology that incorporates and formulates "human-type ceramides", which are important for keeping the skin moisturized, into nanocapsules. Human-type ceramides are essential for moisturizing the skin and maintaining barrier function, but they are difficult to formulate because they do not dissolve easily in water and oil and crystallize easily. By encapsulating nanocapsules with excellent biocompatibility in high concentrations, it is possible to deliver human-type ceramides deep into the skin. "A classic in Korean costumes" CICA/Centella asiatica extract 　CICA is an ingredient derived from Centella asiatica and has been used as an ingredient in wound treatment in Korea for a long time. Centella asiatica is said to have the ability to suppress various skin problems, including acne and acne scars, and to improve the texture of sensitive skin. Retinol palmitate Retinol palmitate is a vitamin A derivative that is good at beautifying the skin. The following four main effects are known. "Epidermal keratinocyte proliferation promotion"... Promote turnover "Rough skin improvement effect"... Smoothes the skin surface and improves rough skin It has an "anti-wrinkle effect" and "inhibits the absorption of ultraviolet rays".