A pure and innocent cosmetics brand born from the land of Eiheiji. It is an ethical beauty soap made from silica made from sake rice from Yoshida Shuzo in Fukui Prefecture and discarded sake lees. This soap is based on horse oil extracted from high-quality horse fat, and contains vegetable silica and sake lees. Vegetable silicon contained in silica. Linoleic acid, vitamins contained in sake lees. Each of them is rich in skin-beautifying ingredients. The action of each ingredient penetrates deep into the pores, gently adsorbs and washes away dirt, and leads to clear and beautiful skin while maintaining the firmness and moisture of the skin.