This is a dried fruit from Nanko Plum made by a farmer who grows fruit in Wakayama. The in-house grown Nanko plums are carefully removed, honey-pickled, and then slowly dried at a low temperature. While maintaining a soft texture, it condenses the mellow aroma and umami unique to Nanko plums. ■ Sales floor proposal ・Developed as a "buy by" product next to the cash register ・Summary display in the "sweet and sour" corner ・Cross-selling near the alcohol corner (snack proposal) ・Yasaku Peel and Juicy Tangerines are developed side by side in a series ■ Implementation results ・Department store permanent sales, catalog sales ・Souvenir shop ・Select Shop ■ Product Features ・A rich taste that condenses the umami of Nanko plum ・Soft and easy-to-eat new texture ・Sweet and sour, lingering deliciousness ■ Advantages of introduction ・You can expect repeat purchases with "addictive taste" ・Can be sold for both snacks and snacks ・Contributing to increasing customer unit price with sachet products ・Easy to combine with other dried fruits to develop the sales floor ■ Series development This product can be developed in series. ・Yasaku Peel (refreshing, slightly bittersweet) ・Juicy tangerines (sweet and soft) ・Soft Nanko plum (sourness, richness) ・Persimmon chips (sweet and health-conscious) The variation of taste is clear, By introducing multiple of them, the attractiveness of the sales floor will be increased, It leads to the fun of choosing and an increase in the price per customer.