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riri

riri

リリ
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平山商店
GOOD FOR OYATSU AKAGEMAI Be healthy today with a snack! It is a rice flour snack that was born in Kitahiroshima City, Hokkaido.
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About the brand

GOOD FOR OYATSU AKAGEMAI Be healthy today with a snack! It is a rice flour snack that was born in Kitahiroshima City, Hokkaido.
1
About 150 years ago, it was successfully cultivated for the first time in Hokkaido, where the cold is severe We make snacks using rice flour from "red rice"
2
It is simple and does not use preservatives, so you can eat it with confidence. I'm making snacks.

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平山ゆかり

HIRAYAMA YUKARI

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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The rice called "red rice", which was successfully cultivated for the first time in the cold of Hokkaido about 150 years ago, is the ancestor of today's Hokkaido rice (Yumepirika, Nanatsuboshi).
We launched this brand with the desire to use this rare rice, which is grown only in Kitahiroshima City, Hokkaido, and carefully grown without the use of pesticides, to create products that can be integrated into everyone's lives.

What are we doing?

"Red rice" is the first rice to be successfully cultivated in Hokkaido, which has been considered difficult to cultivate, but despite having such a wonderful background, it is currently not in the spotlight.
Under such circumstances, we were particular about the deliciousness of the product itself as well as the packaging so that the existence of "red rice" would be widely known through the RIRI brand.
The production of riri's mascot character "Mais-kun" and the package design were commissioned by illustrator Kate Matsufuji to express the pop and cute image of the riri brand.

Commitment to the product

"Camu Kamu Okome Chips" are made with simple ingredients such as red rice flour, white sesame seeds, white sesame oil, and salt, and are carefully baked one by one.
The more you chew, the more flavorful the rice and sesame seeds become, and they are widely preferred by children and adults.
　
　
"Pakpaku Okome Pancake Mix" is a pancake mix flour made from red rice flour.
It is easy and easy to make with ingredients you can find at home, such as eggs, water, and oil.
Of course, it's delicious to pour the standard maple syrup on it, but it's also highly recommended to eat it as it is without anything on it.
It is characterized by a gentle sweetness, and as the name suggests, you can eat a lot of it.
　
　
"Crunchy Okome Cookies" are cookies made with red rice flour and oatmeal, and are mixed with walnuts, pumpkin seeds, and chocolate chips to create a crunchy and savory cookie.
　
　

Who are supporting us?

Many customers at our physical store say that it is very delicious, and they often choose it as their own snack, or they often buy it as a souvenir or gift from Kitahiroshima.
　
We are also pleased that it is a gluten-free snack made with rice flour instead of wheat.
　
We would like to increase the number of wholesale destinations in the future, so there are currently few stores that handle it.
Brands that are famous as Hokkaido brands are often handled in similar lineups in all stores, but by handling products of our brand that are not yet known, you will be able to introduce new things from Hokkaido to your customers and differentiate yourself from other stores.
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