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TETSUNAGI

TETSUNAGI

テツナギ
Vendor
スワロー工業株式会社
Connecting greenery and enjoying life. Taking advantage of the metal processing technology of the Tsubame Sanjo area, "Interior decorating greenery."

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T8110001016217

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About the brand

Connecting greenery and enjoying life. Taking advantage of the metal processing technology of the Tsubame Sanjo area, "Interior decorating greenery."
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Taking advantage of the metal processing technology of the Tsubame Sanjo area, "Interior decorating greenery."
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We crossed the words "iron" and "connection" to represent metals, and named it TETSUNAGI.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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TETSUNAGI was born in 2024 in Tsubame City, Niigata Prefecture, which is known as a metalworking town.
Our brand name expresses the desire to "connect" "iron," which represents metals, with people and people.
The Tsubame Sanjo area is an area where metalworking technology has been developed since ancient times, and tradition and innovation are alive. TETSUNAGI was started with the desire to create interior products that blend in with modern life by utilizing the excellent metalworking technology of this region.
Our goal is to realize our philosophy of "connecting greenery and enjoying life."
By incorporating natural elements into modern living spaces, we want to bring peace and moisture to people's daily lives. We want to support the creation of comfortable spaces through the air purification effect and the negative ion effect brought about by plants.
Whether it's in your living room, your personal room, or in an office where you need to focus, we want you to give yourself time to rest in touch with nature.
"I want to feel close to greenery in every part of my life, and live peacefully and happily in my own way."
The raison d'être of TETSUNAGI is to deliver small joys and richness to people's lives through products that fulfill such thoughts.
　

What are we doing?

TETSUNAGI takes advantage of the outstanding metalworking technology of the Tsubame Sanjo area to develop products centered on "interiors that decorate greenery".
The product is not just a "thing", but a bridge that connects people to people and people to nature. We aim to bring small joys to everyday life through products that combine functionality and design, such as flower bases for decorating plants and racks for making effective use of space.
Our products are available at multiple stores and online shops in Niigata Prefecture, and we are also actively exhibiting at exhibitions.
We will continue to pursue the creation of products that lead to a sustainable future by fusing traditional metalworking techniques with modern lifestyles.

Commitment to the product

The simple yet strong flower base is a representative product of TETSUNAGI.
With a wide variety of colors such as WHITE, BLACK, BEIGE, PINK, etc., it will harmonize with any interior.
The design, which gives a soft impression while taking advantage of the texture of metal, not only complements a single flower, but also has the practicality of being used for multiple purposes such as a pen stand. You can use it freely, such as adding color with spring flowers or storing stationery neatly.
　

Who are supporting us?

TETSUNAGI's products are especially popular with people who are interested in interiors and plants, and who value their own lifestyle.
Our main customers are mainly women in their 30s and 40s, and they are particular about creating spaces for their homes and offices.
The simple yet sophisticated design is embraced by a wide range of people, from those who prefer minimalist living to those who prefer interiors with a natural taste.
　
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