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nofes

nofes

Now on sale ~4/30 14:59
ノフェス
Vendor
株式会社レイメイ藤井
I want to make it fun to be surrounded by my favorite items both at work and when I'm off. It is a playful and practical stationery miscellaneous goods brand that fulfills such selfishness.

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T7330001004951

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About the brand

I want to make it fun to be surrounded by my favorite items both at work and when I'm off. It is a playful and practical stationery miscellaneous goods brand that fulfills such selfishness.
1
The portable accessory and pencil case feature a combination of colorful synthetic leather material and colorful patterned fabric, creating a sense of individuality and calmness that can be used in business situations.
2
The mobile closet series offers a wide range of products with excellent functions and designs for those who want to use useful storage items in a stylish way in business situations.

More about the Brand Owner

株式会社レイメイ藤井

Raymay Fujii Corporation

Under the slogan of "Creating New Value in Personal Stationery (Environmentally Friendly Manufacturing with New Price, Function, and Design)," we are developing products that can be used in three life stages: business life, home and office, and school and campus.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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nofes is a playful and practical miscellaneous goods brand that was born from the desire to "spend your time in your own way both at work and off."
In the midst of your busy life, if you have a gentle and warm item that will soothe your heart at a moment's notice, you will be able to spend your time more positively and more like yourself. Such thoughts are the origin of NOFES.
　
　
What we want to achieve with NOFES is to achieve both "self-identity" and "comfort". By spending time surrounded by the things you love, we want to deliver such a small happiness that every day becomes a little special through NOFES items.
　
　
We will continue to listen to the voices of our users, keep pace with the changes in the times and lifestyles, and aim to be a brand loved by more people.

What are we doing?

In order to give shape to women's desire to "value their individuality" and "want to make their daily lives more enjoyable", nofes develops stationary miscellaneous goods that are particular about both design and functionality.
In order to realize the brand's worldview, we value the balance between "playfulness" and "practicality".
　
　
Pass cases, key chains, card cases, pencil cases, and other items that are used every day add subtle cuteness and ingenuity, and try to design them that will make you feel good just by holding them.
　
　
During the development stage, in order to reflect the voices of customers who actually use it, we repeatedly conducted questionnaires and thoroughly verified detailed usability, storage capacity, and portability.
　
　
We actively incorporate new ideas such as reeled pass cases and multifunctional pouches to suit modern lifestyles.
Nofes continues to pursue not only "cuteness", but also "practicality" that is really useful in everyday life.

Commitment to the product

NOFES products are not only about looking cute, but also about comfort and functionality.
The main product, the "Fragment Pass Case," is compact yet features a design that can smartly store cards, coins, commuter passes, etc.
It comes with a reel and can be used while attached to the bag, reducing stress when commuting to work and school, making daily travel more comfortable. The gentle color and pleasant texture material have been well received by many customers because they feel soothed every time they pick them up.
　
The "Key &Pass Pouch with Reel" is a multifunctional pouch that allows you to carry keys, pass cards, and small items together. The reel function allows you to quickly retrieve keys that tend to get lost in your bag. In addition, the inside is treated with antibacterial treatment to ensure hygiene. The simple yet detailed design is supported by people of all ages.
　
Another notable product, the "Minimal Pouch," is a mini-sized pouch that can neatly store small items such as lips, earphones, and accessories.
It is not bulky in a bag and is convenient for quickly taking out what you need.
The natural color development and gentle texture of the material add a subtle color to everyday life.
　
These products are also popular as gifts, and many customers say that they "chose it as a gift for their loved ones" and "it makes them feel better every time they use it." NOFES will deliver such "favorites" that will make every day a little special.

Who are supporting us?

NOFES is supported by a wide range of customers, mainly women in their 20s and 40s.
In particular, we have received many comments from active women who want to enjoy both work and private life in their own way, saying, "The design is not only cute, but also easy to use," and "I want to carry it with me every day."
　
The actual buyer base receives many orders, mainly from stationery specialty stores, general stores, and stationery sections of department stores in urban areas.
Gifts are also in high demand, and they are often chosen as birthdays, employment celebrations, and small thank you gifts.
　
In addition, the number of customers who learned about the product through SNS is increasing, and we have received happy comments such as "I fell in love at first sight when I saw it on Instagram" and "I was very happy when I chose it as a gift for my friend."
NOFES will continue to listen to our customers and aim to be a brand loved by more people.
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