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Totonotta

Totonotta

トトノッタ
Vendor
株式会社ナショナルトータルビバレッジ
Don't lean on sweetness, just make up for what you want. Totonotta supports daily "arrangement". A life that can be said to be a good thing.
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T5021001018702

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About the brand

Don't lean on sweetness, just make up for what you want. Totonotta supports daily "arrangement". A life that can be said to be a good thing.
1
One "necessary and sufficient" immediately after the sauna. The clear taste of citrus leaves no disturbance with a disturbed aftertaste.
2
Contains low-calorie × multivitamins, BCAAs, and dietary fiber to provide the best drink after sauna
3
The slogan is "A life that can be said to be a good life".

More about the Brand Owner

山口 弘一

KOICHI YAMAGUCHI

He spent two years polishing a cup that would encourage him to take the next step without disturbing the afterglow of the sauna, while checking it with his own body. We set up a tent sauna in the garden and verified it every morning, facing the loss of water, salt, and vitamins head-on, and thoroughly implementing a "one-drink design" that does not rely on sweetness. In 2022, "Totonata" was released, and Makuake achieved 633%. The goal is to support the health of the world through beverages and increase the number of "lives that can be said to be good". Adoption has spread to hot bath facilities nationwide, with 30,000 bottles shipped per month and more than 400 stores. Products are points, culture is lines—as a "non-disturbing partner" that connects saunas and daily life, we continue to try and improve them in the field today.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I have a permanent tent sauna in my garden, and I use my own sauna almost every day except on rainy days. I became addicted to saunas when I experienced a traditional smoked sauna in Estonia in November 2019. The experience of entering the UNESCO Intangible Cultural Heritage site with the local people was intense and changed my life after returning to Japan.
　
In fact, I lost my two younger brothers to illness at a young age, and now I am the only one of my three brothers. That's why I have a strong interest in health and don't want to increase the number of people who grieve like me. I want everyone to live a long and healthy life, and that desire became the driving force behind the development of "Totota".
　
Knowing that Finland has the world's largest number of saunas per capita and the highest happiness in the world, I felt a burning desire to spread sauna culture and provide sauna drinks that can be enjoyed even more by saunas. I think that the act of entering the sauna itself is proof that you are healthy. This is because it is dangerous when you are not in good physical condition, and you cannot continue without the physical strength to continue. It is my mission to extend the healthy life expectancy of sauna residents and increase their happiness.

What are we doing?

The development, which began in early 2020, took two years to complete. The development was triggered by the fact that I was worried that there was no drink that suited me because I had to pay attention to carbohydrates in my sauna life. I thought that there were many people who were also on a diet, so I decided to make my own original drink.
　
The biggest feature of "Totonita" is that the most commonly contained ingredient is resistant dextrin (soluble dietary fiber). A beverage design that is very rare except for zero-calorie beverages, which is a testament to our commitment. While containing 11 vitamins, BCAAs, minerals, salt, and citric acid, the calorie content per bottle is low at 32 calories.
　
It has a light citrus flavor that can quickly replenish salt, vitamins, and water lost in the sauna, and the acidity of citric acid is just right. Based on the design philosophy of mixing only what is necessary, satisfying the ingredients and not increasing the calories, we developed it with the health of sauna members in mind.

Commitment to the product

"Totonta" - The definitive version of sauna drinks
It is a flagship product that boasts a cumulative shipment of 9.92 million bottles. It contains 11 vitamins, BCAAs, minerals, salt, citric acid, and dietary fiber to achieve a low calorie content of 32 calories per bottle. It has a light citrus taste and just the right amount of citric acid, so you can drink it very much and replenish it all at once. At Soka Health Center, we have received comments that "a considerable number of bottles are available, so they contribute to sales."
　
"Toto punch" - Next-generation carbonated drinks
It is a strong carbonated type that has evolved further from the conventional "Totonata". It was developed as a carbonated drink not only to relax after a sauna, but also to switch back on the next action. It does not contain fructose and glucose, and is characterized by a refreshing sweetness of 100% rare sugar (allulose). It is also a great addition to alcohol, and is perfect for highballs and cocktails. It is a low-calorie design with 17 calories per bottle.
　
Both products have been introduced in more than 400 sauna facilities, and have received high praise from customers that they have become established as a post-sauna hydration and that they have led to increased satisfaction and sauna experience value.

Who are supporting us?

Our products are supported mainly by the health-conscious sauna layer. In particular, men and women in their 30s and 50s who are conscious of carbohydrate restriction and dieting are the main target group. Actual customers have commented that it is "perfect for hydration after a sauna" and "it is low in calories but allows you to get the nutrients you need."
　
As a sales channel, we have introduced it at more than 400 sauna facilities nationwide, and have been well received by many facilities such as Soka Health Center, Koedo Onsen KASHIBA, and Seaside Spa. Facilities have evaluated that "it has led to an increase in customer unit price and product sales" and "an increase in customer satisfaction and repeat rates", and we are using it as a new source of revenue.
　
In addition, in August 2022, we achieved 633% of the target amount in crowdfunding on Makuake, and received support from many saunas. Currently, it has started selling to the general public, and the number of users is increasing with the spread of sauna culture.
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