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SUPER FOODS TRADING

An organic cacao specialty store that focuses on rare Criollo cacao

〜1,000
Followers

SUPER FOODS TRADING

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スーパーフーズトレーディング株式会社
An organic cacao specialty store that focuses on rare Criollo cacao
〜1,000
Followers

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About the brand

An organic cacao specialty store that focuses on rare Criollo cacao
1
The proportion of the cacao market is said to be less than 10% of the rare variety Criollo. It has a mellow aroma and sour taste, and is called "flavor beans" and "the king of cacao".
2
Our organic cacao nibs (basic type) are dried with hot air at a low temperature of 45 °C or less, so they are not overheated and can be enjoyed with a flavor close to pure.
3
The Criollo variety is often counterfeited due to its high rarity, but all the cacao used in all of our products are only organic cacao of the Criollo variety from Peru.

More about the Brand Owner

山島 丈明

Takeaki Yamashima

When I was a company employee, I was in charge of product planning, development, and sales of health foods and supplements. Attracted by the charm of superfoods that I encountered during my product development work, I wanted to spread this wonderful ingredient to Japan, so I started my business in 2015. 【Qualifications】 ●Certified by the Japan Superfood Association   Superfood Expert ●Approved by the Cabinet Office, certified by the Vocational Skills Promotion Association   Organic Advisors
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"Health with the power of nature"
 
Our bodies are made up of what we eat.
However, although modern people's diets are consuming calories, they are not getting important nutrients that are indispensable for body building and health maintenance.
Therefore, supplements are easily used to supplement nutrition as much as possible, but additives are used in many foods in the form of nutritional enhancement, manufacturing solvents, and processing aids.
In recent years, in response to the growing preference for natural foods that began in Europe and the United States, there has been a new need to consume nutrients necessary for health without ingesting chemically synthesized additives or additives of unknown use.
The superfood "cacao" that we provide contains natural nutrients and does not contain any unnecessary additives, so we believe that it will fulfill such needs.
 
 
In order to meet the wishes of many people, we have a lineup of high-quality products that not only maintain your health, but also bring happiness, smiles, and hope to your life.

What are we doing?

Commitment to Criollo cacao nibs
 
In Japan, the superfood boom has made cacao nibs easily available in Africa, Latin America, and Asia. Like other ingredients, cacao beans, which are the source of cacao nibs, vary greatly in flavor, depending on the origin, variety, and processing method. In Japan, cacao nibs are generally popular as an ingredient in chocolate and confectionery, and there is still no custom of eating cacao nibs alone.
 
Perhaps because it is only a supporting role, cacao nibs on the market do not emphasize bitterness and aroma, and there are few manufacturers that appeal by limiting the variety. Many of the cacao nibs in circulation are relatively inexpensive forastero varieties. I think it is also influenced by the fact that the Forastero species is resistant to pests and is easy to cultivate.
 
On the other hand, in order to strengthen the quality aspect in order to differentiate ourselves from the major companies, we use 100% Criollo organic grade cacao nibs. The Criollo variety is extremely vulnerable to diseases and pests, and as a result, it is very difficult to cultivate, and most of the varieties have died due to disease, and it is grown only in a small number of areas.
 
Since the Criollo variety is a major point of appeal as a high value-added product, it is often used by overseas manufacturers, but we have received reports that there are many counterfeit products. For example, it claims to use Criollo seeds, but in fact it is another variety, or it seems that it claims to be 100% a blend of Criollo and other varieties (those who are familiar with cacao can tell whether it is real or not in one shot).
We didn't want to handle counterfeit products, of course, and we looked for a manufacturer who could confirm that it was 100% Criollo variety. In the process, I reached several Peruvian manufacturers, actually ate them myself, compared the flavors, and used the ones from the current manufacturer.
 

Commitment to the product

Our cacao nibs have a mellow aroma and acidity like wine and whiskey, and cacao nibs can be enjoyed very deliciously on their own. Many of the cacao nibs on the market are roasted, and many people are concerned about the bitterness, ugliness, and hardness, but the bitterness is mild due to low-temperature processing at 45°C or lower, and you can enjoy the unique polypoly texture of nibs. In fact, we have had general consumers taste it at events such as department stores, and most of them have evaluated it as delicious without resistance.
 
[Main products]
< Organic Criollo Cacao Nibs>
 
 
● Pure cacao chips made by crushing cacao beans at low temperature processing at 45°C or lower
● With a nutty texture, you can fully enjoy the original flavor and aroma of cacao
● Organic cacao beans are used only of the Criollo variety
●No sugar, dairy products, animal ingredients, or food additives (flavorings, sweeteners, colorings, etc.)
●Organic JAS certification
 
< Organic Criollo Cacao Sweets Love &Happy >
 
By coating organic cacao nibs with yacon syrup, it is finished in a chocolate-like confectionery with a sweetness. Please experience a happy mood with the deep sweetness of cacao sweets.
 
● Coated cacao nibs with cacao paste and yacon syrup
● Cacao sweets with a crispy texture and exquisite bittersweetness
● Organic cacao beans and organic cacao paste are used only from the Criollo variety.
●No sugar, dairy products, animal ingredients, or food additives (flavorings, sweeteners, colorings, etc.)
●Organic JAS certification
 
< Fermented Criollo Cacao Nibs>
 
By independently fermenting organic cacao nibs, you can easily enjoy the fermentation feeling and the mellow aroma and flavor of cacao.
 
● Pure cacao nibs, which are crushed by low-temperature processing of raw cacao beans at 45°C or lower, are fermented with our own technology.
●No white sugar, dairy products, or food additives (flavorings, sweeteners, colorings, etc.)
 
 

Who are supporting us?

Most of the buyers are women in their late 30s ~ 40s, and more than half of the purchasers are women.
Among men, I feel that there are many people who prefer organic food and natural food, those who prefer high-cacao chocolate, and those who want to snack on alcohol.
 
Regardless of gender, <Organic Criollo Cacao Sweets Love &Happy> coated with yacon syrup is popular. The reason is that it is sugar-free and guilt-free (can be eaten without guilt). In addition, when small children try it at department store events and markets, everyone mistakenly thinks that it is chocolate, and it has a strong sweetness and flavor, so it is popular with parents who do not want their children to eat commercially available chocolate.
 
It is available at BIORAL, organic/natural material specialty stores, department stores, etc.
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