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ZABUSHION

ZABUSHION

ザブション
Vendor
ウレシー株式会社
Freedom from "sitting" with patience|A piece for high-quality everyday life that luxuriously uses high-quality fiber made in Japan, has excellent breathability, body pressure dispersion, and environmental friendliness.
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T6010401169782

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About the brand

Freedom from "sitting" with patience|A piece for high-quality everyday life that luxuriously uses high-quality fiber made in Japan, has excellent breathability, body pressure dispersion, and environmental friendliness.
1
A cushion brand developed for people with back pain and those who have difficulty sitting. Even if you sit for a long time, there is little discomfort, and we pursue the ultimate sitting comfort that relieves the burden on the lower back
2
We are making products that can be used for a longer period of time and in a circular manner with a new high-grade fiber material made in Japan that contains the world's first plant-derived resin
3
"I want to make my long sitting time more enjoyable and comfortable, and I want to help people who have the same painful problems as much as possible" To help solve people who suffer from buttock and back pain!

More about the Brand Owner

松岡 興平

KOHEI MATSUOKA

Representative of ZABUSHION|An entrepreneur who wants to do something about the back pain problem of Japan people and pursues the ultimate sitting comfort. We think from the customer's point of view, reinterpret essential materials from modern spatial experiences, and develop brands that create new joys.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Bring more comfort and beauty to the everyday act of "sitting".
ZABUSHION was born out of the developer's own experience of suffering from pain in the buttocks and hips from many years of sedentary work. While trying many products and repeating failures, I realized the reality that there is no "cushion that does not get tired even if you sit for a really long time".
　
It is said that about 28 million people in Japan, or 1 in 4.5 people, suffer from back pain. In particular, about 40% of people in their 40s to 60s have subjective symptoms, and "sitting" is an unconscious pain for many people.
　
We"I want to make the long sitting time of the day more enjoyable and comfortable, and help others who have the same problems."With this in mind, we have started to develop a cushion that is extremely pressure-dispersing and breathable to maintain correct posture.
　
Along with the best seating comfort, we want to make your daily "sitting" as enjoyable and comfortable experience as possible—that is the mission of ZABUSHION.

What are we doing?

The most important factors in ZABUSHION's product development were:Pressure dispersion and breathabilityAre.
　
Various materials were tested, and high-quality fibers made in Japan with the best pressure dispersion were used. By entwining the high-elasticity tubular fibers in three dimensions so that they contain air, it supports the buttocks from all directions and evenly distributes body pressure. More than 90% is made of an air layer, which is breathable and does not get stuffy. Therefore, even if you sit for a long time, you will not feel any discomfort in your buttocks, you will continue to maintain the correct posture, and you will be less likely to suffer from back pain.
　
　
In cooperation with the industry's top-class factory in Japan, which developed the world's first "3D mesh cushion (fiber material)", we cut the fiber material to an ultra-thick 4.5 cm in order to eliminate the bottomless feeling that many conventional products have. In addition, a soft mesh inner cover is used for the seat surface, which tends to hurt when hit by slightly stiffer fibers. This significantly improves the pressure dispersion of the entire buttocks.
　
　
In addition, the quality of ZABUSHION products is repeatedly checked by technicians and craftsmen one by one. Only products that have passed strict quality inspections are packed and delivered to the customer.

Commitment to the product

[ZABUSHION]
Since its release, it has been a standard model that has gained support from many customers. With a size of about 40 cm square, it is a universal design that can be used in various places from desk chairs to floor-standing and wheelchairs. The non-slip back prevents slippage, and it weighs only 650g and is easy to carry.
　
　
The fiber material and cover are washable and can be kept clean at all times. Because it is used every day, we have prepared a matte black cover that does not stand out from dirt and blends naturally into the Japanese and Western space. It is a cushion that leads to the ultimate sitting comfort just by laying it in a cost-saving, energy-saving, and space-saving manner without buying a new chair.

Who are supporting us?

ZABUSHION has gained support from many people who are in an environment where they sit for long periods of time.
　
Our main customers are business people who spend most of their day sitting, such as business people who do a lot of desk work, telecommuters, creators, programmers, and others. In addition, people with back pain and those who have problems with delicate zones have also praised it as "comfort that could not be obtained with other products".
　
Customers have commented that they don't get tired even if they sit for a long time, that they don't feel like they're bottoming out, and that they like it because it looks stylish. It is also chosen as the "best sitting gift" as a gift for birthdays, Father's Day, Respect for the Aged Day, promotion celebrations, etc.
　
In the crowdfunding of each company, the total amount of support purchases exceeded 5 million yen!
In the past, it has been supported by many people through crowdfunding and corporate alliances with the TSUTAYA Group.
The representative, Matsuoka, himself suffered from discomfort in his buttocks and hips due to many years of sitting work, and tried many products and failed.
Based on that experience, we launched a cushion brand for people who have the same problems.
In order to be able to sit comfortably for a long time, we are particular about the selection of materials and pursue pressure dispersion and breathability.
In addition, it uses high-grade fibers made in Japan that are environmentally friendly to achieve a new seating comfort.
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