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HONEST TOIL

HONEST TOIL

オネスト トイル
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MOLLET
Unfiltered (unfilled) and single-varietal (non-blended) extra virgin olive oil created by nature and human activities in Cyparisia, Greece.
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T3810336545565

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About the brand

Unfiltered (unfilled) and single-varietal (non-blended) extra virgin olive oil created by nature and human activities in Cyparisia, Greece.
1
Smallholder farmers work together to create extra virgin olive oil that is in harmony with nature by hand, and many of them do so by hand.
2
On the same day that the early-harvested Koroneiki seeds are harvested, the oil is pressed and bottled. It retains an acidity of 0.2~0.3 %, rich flavor, and nutritional value.
3
With a simple and attractive design, but sustainable packaging, we do not skimp on product production until the end, and adhere to the brand philosophy of HONEST work (TOIL).

More about the Brand Owner

トム ＆ ジュリ

Tom & Juli

Tom Woodgate from the UK and Julia Laki from Hungary did not have a clear plan to launch an olive oil brand, but were attracted to the land, nature, and olive trees of Greece during their lives in the place where they immigrated, and gradually developed into a business. For both of them, "living with the land" is the center, and they are particular about being involved in labor on site. Embodying what "real extra virgin olive oil" should be with a high level of awareness of ethics, transparency, and quality is the belief of HONEST TOIL.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"Honest Toil" was originally not aimed at "producing olive oil", but started with the values that Tom and Juli wanted to cherish their relationship with life, nature, and the community in Greece.
　
They operate this olive grove as a "living project" that connects the land, people, and nature, and chose olive oil production as a way of life that values integrity, harmony, and sustainability rather than commerciality.
　

What are we doing?

The olive variety grown in the olive orchard is Koroneiki, and there is only one variety.
Harvesting is basically done by hand, without damaging the trees and taking care of the environment of wildlife and plants. The harvested olives are pressed (cold-pressed) at temperatures below 28 degrees Celsius during the day.
　
Oil extraction and bottling are carried out in collaboration with small local producers and at local joint presses, with an emphasis on production processes that minimize intermediate processes as much as possible.
After pressing, it is bottled as it is, without filtering (= unfiltered) or blending (= single harvest, single variety).
　
　
This method achieves a very low acidity level of 0.2~0.3 %, while also maintaining a high polyphenol concentration. (e.g., 537 mg/kg in the 2024 harvest)

Commitment to the product

At "Honest Toil", we prioritize delivering "raw olive juice" to consumers, and emphasize purity that eliminates any excessive processing or mixing.
　
　
In addition, the packaging is kept as simple as possible, and to reduce waste, we also supply it in refill (refill) methods and large packages.
In addition, in terms of design, he actively collaborates with local artists, such as incorporating motifs from Greek folklore, adding "playful expression".
Through this attitude, we incorporate the values of "quality," "transparency," "regionality," and "sustainability" into our products.
　

Who are supporting us?

"Honest Toil" has been adopted by many restaurants in the UK and Europe, gaining the trust of restaurants and chefs who share ideals and values.
It is also supported by organic and sustainable-minded food and specialty stores, as well as consumers who value producer and product quality, as well as brand background and story.
　
　
　
　
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