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Soleo

Soleo

ソレオ
Vendor
東京タカラフーズ株式会社
An authentic pretzel from Poland that is loved in 32 countries around the world. The ultimate texture and exquisite saltiness of traditional manufacturing methods create a high-quality time that colors your daily life.

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T8010001124888

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About the brand

An authentic pretzel from Poland that is loved in 32 countries around the world. The ultimate texture and exquisite saltiness of traditional manufacturing methods create a high-quality time that colors your daily life.
1
Carefully selected wheat is baked using traditional methods, and has a crispy and pleasant texture. The exquisite saltiness is a classic deliciousness with a high repeat rate
2
Reliable raw materials and thorough quality control by one of Poland's leading manufacturers. High recognition in the FMCG market proves stable customer attraction
3
Available from 35g for all-you-can-eat to 200g for parties. A lineup that allows you to create a variety of sales floors, such as alcohol sales and vacation corners from the cash register
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Founded in 1993 in the lush Polish village of Ozzyk, Soleo is a brand of pretzels specializing in salt-based snacks. It started as a family business and has now grown into one of Poland's leading snack manufacturers. In the FMCG (Fast Moving Consumer Goods) market, where competition continues to be fierce, we are strengthening our position year by year with reliable quality backed by history.
　
Its biggest feature is its classic flavor, which uses only high-quality ingredients and is baked while adhering to traditional manufacturing methods. The new lineup for 2025 offers a perfect balance of crispy texture and moist saltiness. Once you eat it, you will become addicted to it, and we pursue a delicious taste that you will never get tired of.
　
Exported to 32 countries around the world and gaining international recognition, Soleo is perfect as a daily snack as well as a snack with alcohol. In addition, it boasts high versatility that can be used at home, party scenes where many people gather, and even meet the demand for commercial use. Combining the blessings of the Polish earth with more than 30 years of expertise, we deliver "authentic pretzels" to all kinds of food scenes in Japan.

What are we doing?

Soleo has poured over 30 years of expertise into producing pretzels that are perfect as snacks. At the core of product creation is the combination of carefully selected wheat and high-quality ingredients. By sticking to traditional manufacturing methods and baking them slowly, we pursue an authentic taste that spreads the sweetness of the ingredients as you chew. We provide "classic and timeless deliciousness" loved by 32 countries around the world to dining tables around the world.
　
Particular emphasis is placed on the design of "texture" that stimulates the five senses. The latest line in 2025 combines a light "crispy" texture with an exquisite saltiness that spreads comfortably on the tongue. This unique crispy texture is not only satisfying as a snack, but also very suitable as a snack, making it a perfect match for any beverage.

Commitment to the product

"Soleo Pretzel Classic" is characterized by its crispy texture and exquisite saltiness due to simple ingredients and traditional manufacturing methods. The 35g sachet type is easy to carry and is perfect as a snack between work or study, or as a snack with alcohol. The lean packaging design naturally blends into urban lifestyles.
　
The large 200g capacity type is perfect for gatherings with family and friends, as well as for party scenes. The easy-to-share size and the fragrant aroma that spreads the moment you open it further enhance the atmosphere of the place. Both sizes do not use preservatives or colorants, and value the original deliciousness of the ingredients.
　

Who are supporting us?

Soleo has gained support from a diverse demographic, with a focus on men and women in their 20s and 40s who are oriented towards a sophisticated lifestyle in urban areas. In particular, we have received a lot of sympathy from people who are sensitive to materials and design, as well as those who are interested in health consciousness and sustainability.
　
Actual buyers have commented that "the simple and beautiful packaging blends in with the interior" and "there are no unnecessary additives, so children can eat it with confidence." In addition, the demand for gifts is high, and they are increasingly available in department stores, select shops, cafes, and other specialty stores. For corporations, it has spread to retail stores and restaurants nationwide, and has been evaluated by wholesalers as "attractive for its unique and sophisticated product lineup."
　
We hope to continue to be the brand of choice by staying close to all those who seek high-quality moments in their daily lives.
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