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Somemo

Somemo

ソメモヨウ
Vendor
有限会社マチダ
The traditional technique of dyeing kimonos is expressed with a modern sensibility. A brand that proposes unique value with handmade colors such as washcloths, scarves, and bags, as well as designs that are close to everyday life.
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T5010802013474

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About the brand

The traditional technique of dyeing kimonos is expressed with a modern sensibility. A brand that proposes unique value with handmade colors such as washcloths, scarves, and bags, as well as designs that are close to everyday life.
1
We use hand-drawn Yuzen and digitally printed products separately to ensure a range of price ranges and supplies. Flexible product development is possible according to the sales floor
2
We offer a wide range of items from accessories to kimono-style costumes to meet the demand for highly sensitive people, inbound tourists, and gifts. Strengths are sales performance and stable supply at department store events
3
A system that handles everything from design to dyeing ensures quality and uniqueness. Flexible to order and special order

More about the Brand Owner

町田久美子

kumiko machida

Craftsman of the traditional craft "Tokyo Hand-Painted Yuzen". In 1999, he studied under Ryuji Nagasawa of Tokyo Yuzen. After 10 years of training, he became independent and was certified as a traditional craftsman (general category) for the traditional craft "Tokyo Hand-Painted Yuzen" designated by the Minister of Economy, Trade and Industry in 2026. Currently, based in our own workshop, we are developing the brand "Somemoyo". Based on traditional techniques that have been passed down since the Edo period, we manage the entire process in-house, from design to thread placement and color insertion. The design, which pursues urban, sophisticated colors and "beauty that does not come out too much" that brings out the individuality of the wearer, has gained support from a highly sensitive customer base. Currently, in addition to kimonos and obi, they also develop Japanese accessories and gift products in an easy-to-pick price range that combines traditional crafts and digital crafts. Based on the sales results cultivated at department store events and solo exhibitions, we flexibly respond to product proposals and development consultations tailored to the sales floor. We adapt the value of traditional crafts to the modern market and continuously contribute to the creation of a "moving sales floor".
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"Somemoyo" is a brand that was born to bring together craftsmen from Tokyo Yuzen and open up new possibilities for traditional crafts.
The techniques of Yuzen, which have been passed down since the Edo period, are losing their bearers with the decline of kimono culture. We launched this brand to ensure that the handiwork of the artisans who bring each stroke to life and its unique beauty will be passed on to the next era.
Not only does it preserve tradition, but it also pursues "Yuzen that can be enjoyed in everyday life" by integrating it with digital technology. We offer a wide range of products, from one-of-a-kind items by craftsmen to Japanese accessories and daily necessities created by scanning Yuzen dyeing, making it possible to approach a new customer base that has not been exposed to Yuzen before.
From "special occasions" to "everyday colors" - that value shift is our mission.
　
　

What are we doing?

"Some-pri" developed by "Somemoyo" is a new expression of Yuzen dyeing by scanning the fabric dyed by Tokyo hand-painted Yuzen craftsmen as original prints (original drawings) and reproducing it with digital printing printing.
This is a line of Japanese accessories and daily necessities that are digitally printed on easy-to-handle fabrics.
　
Keeping the colors and patterns born from the handiwork of real craftsmen, we have realized the development of a variety of materials not limited to silk. We have a wide range of products such as kimono accessories, bags, and everyday items. While maintaining the warmth and delicate expression unique to hand-drawn Yuzen, it can be mass-produced, making it suitable for handling in various sales channels such as gift shops, select shops, and tourist facilities.
Some-pri, which embodies the brand's desire to "make traditional crafts easy to enjoy in everyday life," is a product that enables you to approach a new customer base that has never been associated with Yuzen before. The uniqueness of the design, which is embedded in genuine craftsmanship, leads to differentiation as a unique product.
　
　
　

Commitment to the product

Somemoyo's products are "art" with a unique sensibility because the craftsmen work consistently from design to dyeing work. Among them, the "some-pri" series is the main one.
　
　
The best feature of some-pri is that the Yuzen dyeing craftsmen themselves perform "shooting, adjustment, and quality checking". The craftsmen who feel the charm of hand-drawn Yuzen the most are very careful not to spoil the charm of printing.
While the number of craftsmen is decreasing, we believe that we can expect to maintain the industry by inheriting the technology of Tokyo Yuzen through the production of original editions and by creating products using digital technology.
　
Each product is close to the life of the user and makes everyday life a little special. I feel that the warmth of hand-drawn paintings, the one-of-a-kind patterns, and the passion of the craftsmen are clearly conveyed.
　
　

Who are supporting us?

Somemoyo is supported by customers of all generations. In particular, it is loved by a wide range of people, mainly women in their 30s ~ 60s who are interested in traditional crafts and kimono, kimono lovers, Japanese accessory collectors, and even the younger generation of kimono beginners.
With the launch of the SOME-PRI series, we have started receiving orders from overseas customers and those who are not interested in kimono.
Through events at department stores and select shops, as well as online shops, we collaborate with kimono specialty stores and galleries nationwide to deliver the world of Somemoto to as many people as possible.
　
　
　
Buyers have commented that "the unique design has made my kimono life more enjoyable," "warm products that convey the thoughts of craftsmen," and "the hurdles for crafts have been lowered," and the number of new customers through repeat customers and referrals is increasing. Somemoyo will continue to be close to and support the lives of each and every customer, while continuing to make things with tradition and innovation.
　
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