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It is a food brand "norle" from Kitakyushu, Fukuoka Prefecture. It is a brand that delivers body-friendly items with sustainable initiatives.

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norle

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マウンテンブック合同会社

It is a food brand "norle" from Kitakyushu, Fukuoka Prefecture. It is a brand that delivers body-friendly items with sustainable initiatives.

〜1,000

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About the brand

It is a food brand "norle" from Kitakyushu, Fukuoka Prefecture. It is a brand that delivers body-friendly items with sustainable initiatives.

~Brand Concept~ "5 Directions" We aim to be a brand that uses local vegetables to build good relationships with consumers, farmers, the environment, local communities, and our company.

~ Manufacturing ~ Sustainable manufacturing is friendly to farmers and the environment. In addition, since it does not use additives, it is a product that is gentle on the body.

~Brand Origin~ In addition to No Rules, which is not bound by shape, the acronym for natural, organic, relax, locality, and ecology

More about the Brand Owner

山本善晴

ヤマモト　ヨシハル

Nice to meet you. My name is Yamamoto from Norle. Born in Kitakyushu City, I have been selling mainly Peruvian superfoods such as maca and camu camu for a supplement company since 2005. In 2019, I became independent and launched a food brand "norle" that uses local ingredients.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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While Yamamoto, the representative, wanted to do something using ingredients from his hometown of Kitakyushu City, Fukuoka Prefecture, he met a farmer and learned about the problem of substandard vegetables and waste.

Of course, I knew about non-standard vegetables.As for the farmer's thoughts, "We are not trying to grow substandard vegetables. It is better to use not only non-standard vegetables, but to use them regardless of the standard.

Nice hotel"When I heard the voice, I thought that it would be possible to use vegetables that farmers have carefully grown regardless of the standard.

After thinking about it, I decided to plan a high value-added product by drying vegetables and develop it in partnership with a local company.

In addition, we will utilize superfoods such as maca and quinoa from Peru, South America, which we originally handled, and deliver products that are friendly to farmers, the environment, and the body through sustainable initiativesIn 2019, "NORLE"Launched.

The concept is to build a good relationship between consumers, producers, the environment, local communities, and the company≪ Gopo Yoshi≫Are.

It's still a small brand, but we aim to be a brand that farmers can brag to their family and friends, saying, "Our vegetables are used in NORLE!"

What are we doing?

In fact, while drying local vegetables into powder, it took more time and cost than I had thought because in order to dry the vegetables, I had to wash them and cut them in advance so that they could be easily dried.

In addition, even if 100 kg of vegetables are dried, the amount will be reduced to about 10 kg.

We thought about how to add value to these dried vegetables.

The idea was to create the first product, "Breakfast Cookie GOHAN," which was conceived by combining vegetable powder and Peruvian superfoods.

However, I had a hard time finding a factory that could make my products. Meanwhile, I was introduced to Mr. Toyama, a female pastry chef who owns the popular patisserie "Dolce di Rocca Carino" in Kitakyushu City.

Through trial and error with Mr. Toyama and a woman's perspective on taste and size, we finally completed NORLE's first product.

Commitment to the product

NORLE currently sells two main products.

■ Breakfast Cookie GOHAN

This item combines vegetables from Kitakyushu and superfoods from Peru and collaborated with the popular patisserie "Dolce di Rocca Carino" in Kitakyushu.

You can get 36 kinds of nutrients such as vitamins, minerals, amino acids, and dietary fiber in one meal.

In addition, it contains quinoa, which is filling and can be used as a replacement food.

Regardless of the standard, the vegetables used are also used in a sustainable manner, including cores and stems.

■ Gentle flavor of vegetables only

This is a vegetable dashi pack made with only 6 types of domestic vegetables (shiitake mushrooms, cabbage, onions, carrots, radishes, burdocks) mainly from Kitakyushu shiitake mushrooms. No salt, seasonings, or preservatives are used.

Shiitake mushrooms use the stem part that is easily discarded at the time of shipment, making it an environmentally friendly initiative for producers. Other vegetables are also used in full, such as the core and skin, making it a sustainable item and being introduced in many media.

Who are supporting us?

~Breakfast Cookie GOHAN~

The target is mainly female customers, such as women in their 30s, health-conscious, those who tend to skip breakfast, those who want to snack at the office, and those who want to go on a replacement diet.

~Gentle flavor of vegetables only~

It is supported by women who are particular about their dishes and ingredients because it does not contain seasonings or salt, such as health-conscious people, people who like cooking, people who are oriented toward natural ingredients, people who make baby food for babies, and vegans.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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About the brand

More about the Brand Owner

山本善晴

ヤマモト ヨシハル

Learn more about this brand

What are we doing?

Commitment to the product

Who are supporting us?

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ヤマモト　ヨシハル