aub

オーヴ
Vendor
AuB株式会社
Based on research on athletes' bacterial data, we develop supplements that supplement a variety of good bacteria. With the motto of "putting everyone in the best condition", we support the daily physical condition management of modern people from the stomach.

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T5011001107794

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About the brand

Based on research on athletes' bacterial data, we develop supplements that supplement a variety of good bacteria. With the motto of "putting everyone in the best condition", we support the daily physical condition management of modern people from the stomach.
1
Developing proprietary products based on healthy gut bacteria data commonly seen in athletes
2
Based on the method of 'ingesting, nurturing, and protecting,' we efficiently support the creation of an ideal gut environment.
3
We offer a wide variety of foods such as supplements and seasonings, proposing easy and sustainable gut health options

More about the Brand Owner

鈴木啓太

スズキ ケイタ

When AuB was first established, the terms "intestinal activity and intestinal care" were still unfamiliar to the public, but in recent years, I feel that attention to them has increased and awareness has spread. Because it is an unexplored field, we worked research during the first four years of our founding, and as a result, we were able to achieve many results. We have started offering products packed with the results of this and have received happy words from many people, but the idea that intestinal activity is the foundation for our physical condition that is the driving force for us has not yet penetrated. There are also many technical challenges. There is no one useful for everyone in the complex and diverse intestinal environment. Ultimately, it is necessary to match each person. These are the issues that we must continue to tackle. We will continue to aim to be a person who helps each and every one of you in order to realize our mission of "everyone in the best condition".
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The reason why AuB started as a brand was a simple yet powerful desire to "put everyone in the best condition".
The founder himself was keenly aware of the importance of managing his physical condition as an athlete and realized that the stability of the mind and body is greatly influenced by the intestinal environment. At a time when the terms intestinal activity and intestinal care were not yet common, we focused on the diversity of intestinal flora and began to pursue the ideal intestinal environment using a scientific approach.
 
AuB's mission is not just to provide healthy food. We aim to realize a society where everyone can live a comfortable and fulfilling life in their own way.
To this end, we have repeatedly conducted research based on data on intestinal bacteria in athletes and developed our unique "AuB GUT CARE METHOD" (ingesting, nurturing, and protecting bacteria) that can be applied to the general public. We believe that increasing the diversity of the intestinal environment fundamentally supports the physical and mental condition.
 
Since our inception, we have been deeply committed to research and have poured our results into all our products. The feedback from our customers that they are in good shape and that they are more positive every day is a major driving force for us.
On the other hand, the knowledge of correct intestinal activity has not yet penetrated society sufficiently. That is why AuB will continue to disseminate information and develop products based on scientific evidence, and will continue to be close to people's lives.
 
We aim for a society where everyone can manage their health at their own pace and run on their own.
By cultivating the diversity of the intestinal environment, we can prepare our own condition and enjoy life more fully. Through minimalist and sophisticated designs and experiences, the brand remains a natural blend of modern lifestyles.

What are we doing?

To realize a "highly diverse gut environment," AuB develops a wide range of products that fit daily life, including supplements, fermented foods, and seasonings, centered on its unique gut health method "aub gut care method (ingesting, nurturing, and protecting)" based on scientific evidence.
 
At our core is the concept of "self-sustaining health." It "consumes" a wide variety of bacteria, "nurtures" ingredients that serve as food for bacteria, and "protects" the intestinal environment. We support everyone so that they can take initiative in their own health.
For example, it is recommended to consume bacteria from more than 30 types of foods per month and feed bacteria from over 100 types of ingredients per month. Furthermore, by warming the body and thoroughly caring for your mouth, we propose an approach that protects your gut environment from the outside.
 
The foundation of our product development is the gut microbiota data of athletes that we have accumulated. We have derived characteristics of the ideal gut environment, such as "bacterial diversity" and "abundance of butyric acid bacteria," and commercialized them using carefully selected ingredients and proprietary blending technologies.
Representative supplements like "aub BASE" and "aub GROW" are designed to blend multiple beneficial bacteria and dietary fiber in the best balance, allowing easy daily incorporation.
 
With the wish that "you can continue the long journey of life more lightly and comfortably," we make no compromises on the quality and peace of mind of products you use every day and for a long time.
We carefully deliver products with a carefully selected domestic ingredients and a body-friendly production background, including no preservatives. The product packaging and information dissemination are also designed to be simple and intuitive, making selection easy to choose naturally in the busy modern world. This attention to detail supports the comfortable lifestyle AuB proposes.

Commitment to the product

AuB's products combine a minimalist design that blends into everyday life with evidence-based functionality.
 
[aub BASE]
 
The main product, "aub BASE", is a supplement developed based on athletes' gut bacteria data, and contains a variety of useful bacteria in a well-balanced manner.
Just by adding it to your daily diet, you can set the foundation for your intestinal environment. The grain type is easy to carry and fits the busy lifestyle of modern people. In fact, many people have said that their bowel movements have improved and their physical condition has stabilized.
[aub GROW]
 
A mixed powder rich in dietary fiber and oligosaccharides. We specialize in carefully selecting ingredients that feed bacteria and growing bacteria in the intestines.
It is characterized by being easily consumed by mixing it with yogurt, smoothies, soups, etc. It has no peculiar taste or aroma and blends well with any meal, making it easy to continue every day.
[CORE STEP]
 
A high-performance insole based on the concept of "waking up your feet every time you walk". The unique patented structure that supports the "cubic bone" of the foot supports the original arch of the sole of the foot and cares for the "floating toe". It balances the body from the foundation and leads to walking in a beautiful and correct posture.
 
The minimalist design blends in with any shoe and the 3.5mm thin design that can fit in pumps. Casual travel time such as commuting or shopping turns into training.
All of these products are developed with a focus on "ease of continuity" and "tangible changes". Many customers say that it is essential to their daily routine, that it can be used by the whole family, and that it has a simple taste and is easy to drink, and that it has a high repeat rate. AuB is a product that combines functionality and design, making intestinal activities more accessible while being close to modern lifestyles.

Who are supporting us?

AuB is supported by a wide range of generations and lifestyles. The main target audience is men and women in their 30s and 50s who are health-conscious, parents who care about the health of their families, and athletes and business people who aim to improve their daily performance.
The actual customer base includes a variety of people, including registered dietitians and medical professionals, the child-rearing generation, and the elderly.
 
Sales channels are mainly available at the official online store, but also at select shops and stores with high demand for gifts.
The simple and sophisticated packaging is easy to choose as a gift, and many people have actually said that they made it a gift for family and friends, and that they are happy to use it with their children.
 
Many buyers have given high praise such as "it has become easier to manage their physical condition every day", "the whole family can continue to do it", and "the taste and usability are simple and you will never get bored". On social media and review sites, comments such as "The new standard for intestinal activity", "I like lean design", and "I feel safe because there is reliable evidence" stand out.
AuB continues to provide authentic and sophisticated experiences while staying close to the diverse lifestyles of today.
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