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It is a sustainable brand that is "comfortable" and has minimal environmental impact, with a focus on eco-friendly suits made from Botanicaltech®, a plant-based fiber made from corn.

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ALLEST®

オーレスト

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株式会社TRENCEPARENT

It is a sustainable brand that is "comfortable" and has minimal environmental impact, with a focus on eco-friendly suits made from Botanicaltech®, a plant-based fiber made from corn.

3,516

Followers

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About the brand

It is a sustainable brand that is "comfortable" and has minimal environmental impact, with a focus on eco-friendly suits made from Botanicaltech®, a plant-based fiber made from corn.

The brand name ALLEST® is a coined word that reads "Aurest" and is derived from ALL+LESS+BEST. It expresses the nuance of "this is all you need".

We have received many messages from purchasers that the suit made of high-performance material derived from corn is "very comfortable". It is exhibited on the 2nd floor of Takashimaya Shinjuku.

Product development is conducted through test marketing through crowdfunding, and mass production is carried out. In 2023, the sustainable suit exceeded 20 million yen in total support, and won the first place in the suit category.

More about the Brand Owner

ynb

We aim to increase the number of people who are passionate about sustainable and comfortable fashion. ON A MISSION TO MAKE OTHER PEOPLE AS PASSIONATE ABOUT SUSTAINABLE AND COMFORTABLE FASHION AS WE ARE.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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At first, we made Mr./Ms. pulls of casual suits for OEM proposals, and proposed them to trading companies and apparel Mr./Ms.. However, at that time, it was in the middle of Corona. Moreover, our company has just been established as a business. There were few of them, and new transactions were difficult to come by. I couldn't have a decent business meeting, and I was running out of money and heart after starting a business. However, as I continued to wear the "sustainable suit" made by Mr./Ms. in spring, summer, and autumn, I thought, "This is good!" and "This is the best!" The thought of "comfortable!" gradually changed to "conviction" in me.

It's difficult in many ways because of the Corona disaster, but I want you to sympathize with this "comfort"! With that in mind, I decided to create a brand that people would want to wear and ask the world questions. For branding, Mr. Mori (a designer and first-class architect who has won numerous design awards and designed famous stores), whom I met by chance, helped me with branding, and "ALLEST®" was born.

However, although it is good that branding with momentum is good, they are not familiar with sales channels, and even if they create their own e-commerce page, "there is no response at all". Now that I think about it, I didn't advertise, which is natural、、、。 So I tried makuake to fund it. Then, we were able to fund 5.7 million with an all-black development. After that, I was approached by a club fan brand Mr./Ms. called machi-ya, and when I challenged myself to add dark blue again, I also received support of about 5 million yen. What surprised me was the "voice from the purchaser". "It's really comfortable!!" and "I'll buy all the colors!" I'll buy other colors when they come out!" "I want you to make one for the thicker FW!" or "I bought it for my son, but it's so good that I'll buy it for myself as well!" I was very happy. In this way, we also developed FW, and in 23 years, we received more than 20 million yen in support for the suit alone.

What are we doing?

The sustainable apparel brand "ALLEST®" has developed sustainable suits mainly with "Botanicaltech®, a plant-tech fiber derived from corn".

Derived from corn (37% content) fiber and special weaving technology, it is soft, elastic, and has high moisture absorption and quick drying. I have a suit that I want to wear forever and want to wear the next day.

Not only the material, but also the buttons are made from natural shells, and the packaging is an original package made of recycled paper, and the suit is folded and delivered without wrapping paper.

In addition to suits, the company has developed new products such as T-shirts, shirts, white sneakers made from recycled leather, and all-in balms made from 100% natural ingredients. Since it is open to the public, we will gradually increase the number of registrations here.

In addition, as a business, we have teamed up with a major trading company Mr./Ms. to propose and receive orders. We are engaged in the development, manufacturing, and trade of sustainable uniforms, from small lots to large lots, both domestically and internationally, so please feel free to contact us.

Commitment to the product

サステナブルスーツSS向け「侘WABI」＆FW向け「寂SABI」

【サステナブル超機能性素材】「BotanicalTechⓇ」の抜群の快適性能

【体感！なにこの素材！？】「パジャマ以上の着心地」と「快感肌触り！」「軽量！」

【オンオフ使えて便利！】仕事・デート・カッコよく拘りパターンのスマートスーツ

シルクの様なサラサラ感で袖をとおす度に心地よい、気持ちいい、そして次の日もまた着たくなる

こんなに小さく収納できます。（仕様ではなくコンパクト表現の一例です。）

こんな心地いいスーツとなら仕事も楽しくなる、いつも元気でいられます。

フォーマルとカジュアルのボーダーを超えいつもカッコよく過ごそう

●サステナブルスーツALLESTの特徴とメリット紹介

「伝えたいのは究極の肌触り」「肌にまとわりつかずシルクのような肌触り。」「さらっ」としているのに、表面に見えないくらいの凹凸があり、少しだけ「ざらっ」とした梨の皮のようです。

伸縮性は３６０度1.5倍！秘密はBotanicaltechⓇの特殊な織編み技術。

体の負担を軽減し負荷が少ないのでエネルギッシュに活動できます！

スケボーしても動きやすいから、スーツを着ているの忘れていました。

年々強くなる紫外線も９８％カットします。

移動は私服で出張や前入りする場合、キャリーケースにコンパクトに収納

こちらで確認できます。https://www.instagram.com/reel/C83kJcavfWP/

https://www.takashimaya.co.jp/shinjuku/floor/f02.html

Who are supporting us?

Target: Persona

Age & Gender: 48 years old male

Family: Wife 40 years old, son 10 years old

Job: Office > planning> desk work

Workplace: Yurakucho (40 minutes by train from Mitaka)

Residence: 3LDK 70㎡ condominium 5 minutes walk from Mitaka Station

Hobbies: Running and other activities

Thinking: Mindful of health, obsession with evidence

Personal belongings: apple watch, TUMI backpack

Holidays: Running around the neighborhood, shopping with family, dressing neatly but comfortably dressed

Problem: Stiff neck (going to a manipulative massage once a month)

Amount of free money per month: 50,000 yen

Internet time: 1 hour commute, 30 minutes before bedtime

Information gathering: In addition to magazines such as "tarzan" and "BRUTUS", new magazines such as GIZMODE

I like the medium of knowing things. Utilize the web and the real world.

I occasionally watch SNS (my wife knows more)

Testimonials

(I may use my impressions, so I will attach a copy anonymously.) ）

I myself came here with the thought, "I want to tell you about this comfort!", and I feel that empathy is beginning to resonate.

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