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In between warming up

In between warming up

アタタマルアイマニ
Vendor
株式会社温まる合間に
Members from and living in Izu and Shonan are a company that makes processed agricultural products with a focus on local agricultural products. It is also important to "compete with the taste of the ingredients without relying on additives."
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T6080101023960

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About the brand

Members from and living in Izu and Shonan are a company that makes processed agricultural products with a focus on local agricultural products. It is also important to "compete with the taste of the ingredients without relying on additives."
1
We are particular about processing local agricultural products in the Izu and Shonan areas. Because it is a region that we love, we want to make the most of the agricultural products that are produced there.
2
In order to make the most of the pure taste of agricultural products, we bring out the taste of the ingredients, do not use unnecessary substances, and make additive-free products as a basis.
3
As much as possible, we try to connect directly with producers and purchase raw materials. Although the contents are delicious, it tastes good because it is a seasonal ingredient that is difficult to distribute in the market.

More about the Brand Owner

栗本遼

RYO KURIMOTO

Ryo Kurimoto / Representative Director Born in Atami City, lives in Shonan. After working for an organic food delivery company, an NPO, and an agricultural processing manufacturer, he started his own company in 2023. I grew up in Atami, where I spent my time before moving to Tokyo for university, and watched the decline of the city as a tourist destination, and I became interested in regional revitalization. Fortunately, Atami is now said to be a V-shaped recovery, and it is crowded with many tourists, but it is also the origin of my interest in social issues and my involvement in food work. While moving from Tokyo to the region and being involved in food work, I thought about what kind of contribution I could make to the community in my own way, and I thought that by making high-quality processed agricultural products while carefully communicating with local producers, I would increase the added value of local agricultural products, create rich dining tables, and revitalize local agriculture. I would like to increase the number of members involved and propose various products. Thank you for your patronage.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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The Izu-Shonan area is blessed with a warm climate and tourism resources such as hot springs, and is crowded with many people who come to sightseeing and resorts. On the other hand, many agricultural products grow in the warm climate, but since it is not a large production area that is famous nationwide, it is not well known as another attraction of this region, such as Izu's 〇〇 is delicious and Shonan's 〇〇 is fragrant.
While it is important to convey the appeal of agricultural products themselves, we launched our company with the idea that we could add to the unique appeal of this region by manufacturing processed agricultural products that make the most of the taste of the ingredients in the region and delivering them as high-quality products.
　
When I actually started the business, I felt firsthand that there are many possibilities that can be expanded by having an agricultural processing function in the region, such as agricultural products that were discarded because they could not be shipped even though they were delicious because they looked bad, and producers who wanted to increase production but were worried about sales channels.
We would like to continue to work with local farmers to promote the creation of new products and sales as processed agricultural products.

What are we doing?

We make simple products such as jams, syrups, carbonated drinks, purees, cut fruits, etc., that bring out the taste of the ingredients as they are.
　
Some of the most popular dishes are "Izu Lemonade (carbonated)" made with lemons from Izu, "Atami Onshu Mandarin Jam" made with Onshu mandarin oranges from Atami, and "UME SYRUP (ripe plum syrup)" made with ripe plums (pesticide-free) native to Oda.
　
The work of "agroprocessing" may seem like a simple and simple job of turning agricultural products into processed foods, but it is a unique job that allows you to create delicious ingredients that cannot be surpassed no matter how well you cook in the subsequent process by purchasing seasonal ingredients and processing them skillfully while connecting with the field and communicating with the producers.
　
In the Izu and Shonan areas, we collect agricultural products from producers that are delicious but difficult to distribute to the market because they are too large or unsightly, and carefully process them according to the nature of the ingredients and the products used, such as washing, juicing, and pre-treatment.
　
In addition, in order to convey the deliciousness of the agricultural products themselves, which are the ingredients, it is important to "compete with the taste of the ingredients without relying on additives" and "connect with farmers and purchase fresh raw materials."
　
　
　

Commitment to the product

1. Stick to local produce.
The Izu-Shonan area, which is the hometown of the members, is not a large production area that is famous nationwide, but it benefits from the warm climate and grows a variety of crops. Because it is a region that we love, we want to make the most of the agricultural products produced there as processed products.
　
2. Additive-free is the basic. Bring out the taste of the ingredients.
In order to make the most of the pure taste of agricultural products, we do not use unnecessary ingredients and basically make additive-free products. For example, in order to bring out the color without using colorants, fruit juice is luxuriously blended, fresh ingredients are purchased so that the aroma is not lost due to heating, and simmered at a low temperature to reduce the heat load. We are devising such a thing.
　
3. Cooperate with farmers to procure seasonal ingredients.
For example, tree-ripened plums that are really delicious but not fully utilized because they are soft and not suitable for distribution in fruits and vegetables, and citrus fruits that are delicious but are not appreciated because they look bad.
When I go to the fields and talk with the producers, I come across wonderful materials. We try to get as close to the producers as possible and purchase them directly.
　
　

Who are supporting us?

Currently, most of the products are sold to local tourists in the Izu and Shonan areas, but they are gradually being sold to shops in the Tokyo metropolitan area and other areas.
　
● Lemonade (carbonated)
At roadside stations and tourist facilities, "Izu Lemonade (carbonated)" and "Shonan Lemonade (carbonated)" are popular because they can be drunk immediately. While so-called local ciders from other companies are sold in the 200 ~ 300 yen range, our products are in the high price range of 500 yen (tax included), but they are popular with those who are particular about their products and those who like lemonade.
　
● Syrups (lemonade, plum)
This is also popular as a dilution drink at retail stores such as roadside stations, but it is also popular for being incorporated into welcome drinks and drink menus at hotels and restaurants.
In addition, those who want to drink non-alcoholic carbonated drinks often make repeat purchases. There is a word called "umeshigoto", and there are many cases where "plum lovers" who pickle umeboshi and plum syrup every year buy plum syrup because they like plums, even though they have finished pickling at home.
　
●Jams
The orange and bright "Atami Wenshu Mandarin Jam" is popular. The skin of the Onshu mandarin oranges is peeled one by one by hand, and the meat and inner skin are simmered at a low temperature of about 60~80°C, so that the original pure sweetness of the mandarin oranges is brought out.

Brand review for In between warming up

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Hair Salon・Barber Shop
Posted on
9/18/25
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サンプルを試させていただきました。 ウメシロップ、伊豆レモネード、湘南レモネードの3品共に大変美味しくいただきました。レモネードも2種類のお味の違いがハッキリしていて楽しめます。 現在は色々と検討中ですので、また発注する際には、よろしくお願いいたします。 ありがとうございます。
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眞弓様 ご好評のお声をいただき、ありがとうございます！ 暑い日々が続いていますが、やっと少しずつ涼しくなる時期かと思います。 時期的には夏向けになりがちな商品なのですが、これからの時期、ホットドリンクにもおすすめです。 お客様へのドリンクや物販などに、よろしければご活用いただけますと幸いです。 どうぞよろしくお願い致します。
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