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HAPiNS

HAPiNS

ハピンズ
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REXT株式会社
Popular character 'Fukufuku Nyanko' official shop. We offer a wide range of items, from soothing interiors to cute goods and apparel that fit into everyday life

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T1011001010440

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About the brand

Popular character 'Fukufuku Nyanko' official shop. We offer a wide range of items, from soothing interiors to cute goods and apparel that fit into everyday life
1
A wide selection of adorable original goods you can only get here, including the popular character 'Fukufuku Nyanko'
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From kitchenware like lunch boxes to mascots, a wide variety of items combining design and functionality
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With an attractive lineup of products you'll want to collect, they are popular not only for personal use but also as gifts for someone special
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"Bring gentle healing and smiles every day."
'Fukufuku Nyanko' is a brand born from such gentle feelings.
The trigger was a single comment from a staff member going through busy days, saying, "It would be nice to have someone to relax and take a break when you come home."
She is as carefree and carefree as a cat, but always stays by your side. With the goal of being someone who gently embraces everyone's hearts, the cats were born.
　
It all started with stuffed animals and cushions that bring a smile the moment you touch them.
Nowadays, we deliver many items that are not only convenient for everyday use but also chosen as gifts for loved ones. With its cute appearance changing seasonally and the fun of choosing your favorite cat, we have carefully nurtured this brand together with our fans.
　
Our goal is to create spaces where everyone can be themselves and feel comfortable.
Display it in the prime seat in your room, tuck it out on your desk, or sometimes go out together. Just having Fukufuku Nyanko nearby somehow gives me a sense of energy. I would be delighted if it became an indispensable companion in your daily life.

What are we doing?

Fukufuku Nyanko offers a wide range of items under the themes of "healing" and "fun," including stuffed animals, cushions, stationery, and fashion accessories. The brand's world is a heartwarming everyday scene woven by unique cats. One of the attractions is the fun of finding your favorite cats like Michelangelo, Chachamaru, Hatch, Sabata, Kuroske, and Shirotama-chan.
　
What we value most in product creation is the "excitement the moment you pick it up" and "practicality that makes you want to use it every day." For example, the chewy hugging dolls and the petting mini cushions are crafted with great attention to texture and shape, creating a design that makes you want to hug them without thinking. The carefully crafted paw pads, tail, and different expressions are packed with points that will delight cat lovers.
　
Additionally, we offer a wide variety of items so that Fukufuku Nyanko can thrive in various everyday situations, such as stationery, kitchen goods, and loungewear. We always deliver new excitement with seasonal limited items, web-exclusive items, capsule toy machines, and collaboration projects.
　
While valuing the voices of our fans, we will continue to cherish the "Fukufuku Nyanko-ness" and remain a brand that accompanies everyone's daily lives.

Commitment to the product

All Fukufuku Nyanko products focus on "cuteness" and "ease of use." Among them, we introduce three of the most popular products.
　
[Fukufuku Nyanko Mascot]
Its small seated posture is irresistibly cute, and the charm is that you can choose your favorite cat, such as Michelangelo or Chachamaru. Palm-sized and simply displayed on your desk or shelf to create a relaxing space. Many people take them out to enjoy plush shooting, and it's hugely popular on social media. The prices are reasonable, so you'll want to try all the different types! We have received many such comments.
　
[Fukufuku Nyanko Pouwa Powa Pou BIG Baby Cuddle]
With a volume of about 1.5kg and a soft hug, it soothes your heart when placed on your lap. Her sitting, slightly sticking out legs is a cute point! Sit them in your favorite spots like sofas or beds and spoil them a lot. It's also perfect as a gift for cat lovers.
　
[Fukufuku Nyanko Contact Cooling Cotton Series]
The cotton surface offers a gentle, cool sensation and a smooth and comfortable touch against the skin. The back uses bamboo pile fabric, making it a convenient double-sided design that you can switch to depending on your mood or temperature. Even during sweaty seasons, this series instantly transforms your room into a cool, soothing space. Let's get through the hot summer cute together with your favorite cats!
　

Who are supporting us?

Fukufuku Nyanko is loved by customers of all ages. The main target audience is women in their 20s~40s, but in reality, the whole family, from children to seniors, enjoys it together. While many young fans find and collect their favorite cats or enjoy plush photography on social media, there are also many working adults seeking comfort, housewives, and people buying them as gifts.
　
Another attractive feature is that you can find Fuku Fuku Nyanko not only in physical stores and online shops, but also at gachapon machines, events, and collaboration cafes. It operates nationwide at variety stores, character shops, department store events, and more.
　
Many customers have commented that "just looking at them is soothing," "makes you want to collect all the varieties," and "perfect as gifts for family and friends." In reviews, it is supported as a companion to everyday life, with comments such as "Even on days when I'm tired from work, seeing Fukufuku Nyanko lifts my spirits" and "Having my favorite cat made every day more enjoyable."
　
From now on, I will continue to support your "I love you!" and "I was healed!" Fukufuku Nyanko continues to grow with respect for these voices.
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