"LOG Stationery" is a Korean stationery brand that combines minimalism with high quality.
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LOG writing instruments made of natural wood. It has a glossy expression and conveys a sense of gravity and quiet tension to the fingertips, tightening the writing gesture.
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Stationery has a mysterious presence that gives you a sense of warmth. The small scratches that are engraved every time you use it, and the candy-colored luster that deepens. All of them become a story unique to the owner.
LOG Stationery, developed by Namib Design Studio in South Korea, is a brand that offers stationery that combines minimalist design with high-quality materials."MAKE REAL STUFFThe sophisticated beauty and functionality of the product are favored by many stationery enthusiasts and professionals.
The brand message "We Make Real Stuff" reflects our commitment to manufacturing with intrinsic value. We want to deliver tools that have a presence in urban life and naturally blend into the lives of users. With this in mind, LOG Stationery was born.
Our goal is not just to provide stationery; We want to be close to the user's sensibilities and lifestyles, and to bring small enrichments and discoveries to everyday life. Through the brand, we want people to rediscover the value of valuing things and tools that can be used for a long time. Because we are in an era of mass production and mass consumption, we value the thoughts put into each product and the attitude of careful manufacturing.
What are we doing?
LOG Stationery pursues minimalist and sophisticated designs while developing products that maximize the texture and functional beauty of materials. In order to embody the brand's worldview, we are thorough in "eliminating unnecessary decorations and leaving only necessary functions". For example, we carefully select high-quality materials such as solid walnut, brass, and natural leather that can be enjoyed over time, and are particular about making tools that taste better the more you use them.
In product development, we value the comfort of the moment you pick it up and the attachment that comes from continuing to use it. It is a sustainable design that can be used for a long time.
We are also particular about the manufacturing background. Rather than mass production, we emphasize craftsmen's handicrafts and small-lot production, and thoroughly control quality. By consistently and carefully handling everything from material procurement to processing and finishing, each product has its own personality and warmth. In addition, as an environmental consideration, we are actively working on sustainability, such as designing for a long time and using natural materials.
Commitment to the product
All of LOG Stationery's products are simple yet filled with attention to detail that resonates with the user's sensibilities. It features a sustainable design that can be used for a long time. The body, which is carved out of solid walnut wood, is attractive for its warmth that fits in the hand and the changes that deepen over time as you use it. Although it has a simple form, it has a presence that tightens the space just by placing it on your desk.
All of these products have received many comments such as "the more you use them, the more you become attached to them," "they can be used for a long time," and "they are appreciated as gifts." LOG Stationery is a one-of-a-kind that brings quiet color and a high-quality experience to everyday life.
Who are supporting us?
LOG Stationery is widely favored by those seeking a sophisticated lifestyle. The target audience is business people and creators in their late 20s and 40s who prefer simple and high-quality items, as well as those who are looking for special stationery as a gift or treat for themselves.
The actual customer base is mostly sensitive users who are particular about design and materials, and those who sympathize with the brand's worldview through social media and word of mouth are repeat customers. In particular, gift sets are highly regarded as gifts for birthdays, anniversaries, and business occasions.
In addition, it is increasingly available in sensitive stores such as select shops and lifestyle shops, and it is also popular that you can actually pick it up and check the texture and comfort of use. Many buyers have commented that it is simple but has a strong presence, that it can be used for a long time, that I feel attached to it, and that I was very happy when I gave it as a gift. LOG will continue to be supported by many people as a brand that quietly colors daily life by staying close to the user's sensibilities.
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