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Bio Lucia

Bio Lucia

ビオルチア
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株式会社ソーシャルテック
Biorcia is a brand that supports women's beauty, born from a hair growth product manufacturer that has been dealing with hair for over 10 years.
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About the brand

Biorcia is a brand that supports women's beauty, born from a hair growth product manufacturer that has been dealing with hair for over 10 years.
1
Through joint research with a hair diagnostician ®, we thoroughly study the scalp environment, which is the foundation of hair. With formulas based on professional knowledge, we will lead you to healthy and beautiful hair.
2
We are particular about the three pillars of "moisture", "firmness", and "shine", and carefully select the ingredients. You can experience beautiful hair at home as if you had been to the salon.
3
The high quality of its products has been proven to be high, with an A rating in the magazine "LDK the Beauty" and a gold medal in the Monde Selection for six consecutive years.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Biortia was born from a hair growth product manufacturer that has been seriously working with hair for over 10 years. The origin is the desire to "fundamentally solve the problems of dryness and waviness" that many women have. With the concept of "as many people as possible who can live their daily lives with confidence," we aim to support each and every person to have healthy hair not only now but also in the future 5 or 10 years from now.
　

What are we doing?

Biorcia is committed to "thoroughly researching hair and scalp" and creating products to achieve beautiful hair.
In development, we aimed to achieve both gentleness on the scalp and usability, and was born through trial and error with a hair diagnostician ®.
　
In order to protect your beauty in 5 and 10 years, we value the three pillars of "moisture, firmness, and shine", and with carefully selected ingredients, you can experience beautiful hair at home as if you had been to a salon.
　
In addition, in order to provide peace of mind and satisfaction, we conduct thorough quality control at an ISO-certified factory, and we have a system in place to provide support to each customer, including hair diagnosticians ®, according to their concerns.
　
By establishing a comprehensive support system tailored to each individual's concerns, we have realized a brand that customers can use with peace of mind.

Commitment to the product

Biorcia Shampoo
It features a rich dense foam and a non-silicone formula. It gently cleanses the scalp and hair, and achieves smooth finger flow that does not feel creaky even after rinsing. It is designed to make your daily bath time a comfortable reset with a well-balanced blend of naturally derived extracts and moisturizing ingredients.
　
Biortia Hair Milk
"Biochia Hair Milk" supervised by a hair diagnostician is a highly moisturizing item that replenishes oil and moisture at the same time. In addition to four types of plant oils, it is luxuriously formulated with the much-talked-about CICA and retinol. The heat protection ingredient protects the hair from the heat of the dryer, and the adsorption hyaluronic acid keeps moisture for a long time. It leads dry hair to salon-grade supple and glossy hair.
　
Booster Hair Mist
"Biortia Booster Hair Mist", which delivers beauty ingredients with a unique two-layer formula, is luxuriously formulated with 10% keratin. In addition to increasing the penetration of the treatment as an introductory serum, it is also an excellent 6-role product that can be used for no-rinse care. Botanical ingredients repair damage while you sleep, keeping your hair smooth, firm, and shiny until the next morning.
　

Who are supporting us?

Biorcia has gained support from a wide range of age groups, with a focus on women in their late 20s and 40s. It is especially chosen by those who want to take care of the health of their hair and scalp, those with sensitive skin who are particular about ingredients, and those who want a reliable response in their daily hair care. Recently, it has also spread to men with a high level of beauty awareness.
　
Sales channels include the official online shop, major e-commerce malls such as Amazon, Rakuten Ichiba, and Yahoo! Shopping, as well as physical stores such as Loft, Matsumoto Kiyoshi, and @cosme. It has been featured in many magazines and social media, and many reviews support the brand's trust.
　
Buyers have received positive comments about the experience, such as "moisturizing hair" and "keeping the scalp healthy". In addition, the support system provided by hair diagnosticians ® also leads to a sense of security, and the number of repeat customers has steadily increased. Biortia continues to provide a close care experience to many people who want to maintain healthy hair every day.
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