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SUGITA CORPORATION

SUGITA CORPORATION

カブシキガイシャスギタ
Vendor
株式会社スギタ
We have developed umbrellas with a new structure with technology and patents that have been in business for 90 years, and are evaluated for their environmental friendliness and functionality.
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    ✓ EC Mall

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    Eco-friendly
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T6120001044400

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About the brand

We have developed umbrellas with a new structure with technology and patents that have been in business for 90 years, and are evaluated for their environmental friendliness and functionality.
1
100% light shading, 25 degrees Celsius heat shielding, 99,9% UV protection, water resistance 40 times that of department store standards, using original bones that have obtained intellectual property rights, we have developed an umbrella that solves all the inconveniences and complaints of umbrellas.
2
Recognized for its approach to environmental issues with an umbrella that complies with the SDGs, it was exhibited around the world as a Plastic Smart campaign product by the Ministry of the Environment and one of the 100 Contemporary Japanese Designs by the Ministry of Foreign Affairs.
3
As an initiative for the SDGs, we collaborated with Yoshimoto Kogyo and ANA It reduces the size of the carrying size and is resistant to strong winds and heavy rains, reducing the disposal of more than 100 million umbrellas that end up in landfills every year.

More about the Brand Owner

杉田　佳之

yoshiyuki sugita

I was born as the son of an 87-year-old umbrella shop founded by my grandfather, and I grew up near the downtown area since I was a child, so I was heartbroken that the umbrellas that my grandfather and father carefully created and handled were left as garbage on the morning after a rainy day. Umbrellas were so expensive and important that they were passed on to their children and grandchildren in the past. I would like to propose a new form of umbrella as a product that can be cherished in this way. We have created and spread a structure that allows you to cherish umbrellas.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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We will change the shape of the umbrella and change the concept of the umbrella in order to be recognized as a product that everyone can cherish.
　

What are we doing?

Changing the shape of an umbrella, which has been ridiculed as a product that has not changed for 4,000 years, requires not only changing the shape, but also making it a universal umbrella that solves all the inconveniences and dissatisfaction of umbrellas.
Folding umbrellas are small when unfolded, cumbersome to fold, and vulnerable to strong winds and heavy rains.
The long umbrella is too long to carry, and it is a hindrance.
If we solve such a disadvantage, we will be able to reduce the amount of umbrella waste that is discarded by 130 million umbrellas a year, most of which ends up in landfills. With this in mind, the concept of SDGs is supported by major companies such as Yoshimoto Kogyo and ANA, as well as the Ministry of the Environment and the Ministry of Foreign Affairs, and the Japan government.

Commitment to the product

Short wide umbrellas and transform umbrellas are half as portable as long umbrellas. Easy to open and close. It is a large umbrella that can be used with one hand even by women and elderly people who are powerless due to the principle of leverage.

Who are supporting us?

☑ Women in their 30s and older who are interested in whitening in general.
☑ Salaryman male.
☑ Those who are looking for a parasol to prevent frailty and heat stroke in the elderly.
☑ Those who are interested in heat stroke countermeasures, disaster prevention, SDGs, and environmental issues.
☑ Folding umbrellas have recently become especially popular as souvenirs for foreigners, especially at airports and tourist destinations.
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