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CUT

CUT

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CUT
CUT is a fashion brand that reimagines the universal with a unique perspective.

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About the brand

CUT is a fashion brand that reimagines the universal with a unique perspective.
1
With a design based on workwear, we aim to be "workwear as fashion dedicated to all creators," and propose clothes in which the creator can play a leading role.
2
Simple yet unique. It features a design that seems to be everywhere and is nowhere else.
3
We are particular about making products made in Japan and try to make high-quality and beautiful products.

More about the Brand Owner

古山　元美

MOTOMI FURUYAMA

Born December 29, 1977 Lives in Nakatsugawa City, Gifu Prefecture While working as a web designer, graphic designer, and stage director, he started the fashion brand CUT in 2015. (Trademark rights for brand logo have been acquired) The company sells mainly on SNS. Currently, we have 5 stores in Ishikawa, Mie, and Osaka. Participate in the pop-up at the Hankyu Umeda main store souk and Iyotetsu Takashimaya. On March 4, 2023, we opened a physical store in Nakatsugawa City, Gifu Prefecture.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Dirt becomes a person's personality.
　
My parents run a signboard business.
I grew up watching my father spend most of his 365 days in work clothes.
At first, work clothes are stiff and tight, but after three years of wearing, they become familiar with the shape of each body.
By getting dirty, shrinking and tearing, it turns into the coolest fashion.
I felt that the clothes that become the person themselves are the charm of work clothes.
　
　
　
Behind the glamorous world, there are always people who support it.
There are people who work in clothes that can get dirty in order to create beautiful things.
I made this workwear with the thought that it would be nice to create fashion for such people.
There are no rules for CUT clothing. Wear it a lot, get it dirty, and make it your own.
　
Work clothes dedicated to all "creators".
　

What are we doing?

"Work clothes" dedicated to all "creators" who enjoy fashion
　
Work clothes that are necessary when creating something.
We have rebuilt the work clothes as a fashion that can be worn in the city.
　
　
　
　
At CUT, we want each wearer to enjoy their own way of dressing.
It offers a "simple yet unique" design.

Commitment to the product

We are particular about making products made in Japan and try to make high-quality and beautiful products.
Each piece is carefully crafted with high-quality materials and craftsmanship.
　
The CUT is characterized by its sleek design and comfortable wear.
The carefully selected design is simple but somewhat unique, and it is easy to match with various styles.
　
It is made of carefully selected materials, which are pleasant to the touch and comfortable to wear.
By not skimping on even the smallest details of sewing, you will be able to feel the high quality.
　
There was a lot of trial and error and effort leading up to production and sales.
We always try to make products that satisfy our customers.
To that end, we are working to improve quality on a daily basis.

Who are supporting us?

We seek individuality and reliable quality in simplicity.
It is used by people of all ages.
Parents and children can match, couples and lovers can enjoy different colors,
It is often purchased as a celebration of one's own birthday or as a gift for a special occasion. Some of our customers have a collection of all kinds of CUT products.
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