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YOYU

YOYU

ヨユー
Vendor
株式会社かならぼ
- Generous and beautiful - I want to be beautiful. I want to be filled with high-quality things. But I want to cut corners as much as possible. Whatever I am, I can affirm, I want to be me. Beautiful without taking too much time.

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About the brand

- Generous and beautiful - I want to be beautiful. I want to be filled with high-quality things. But I want to cut corners as much as possible. Whatever I am, I can affirm, I want to be me. Beautiful without taking too much time.
1
Bring high-quality items to your life. Take time to take care of yourself. YOYU was born through such commitment.
2
The representative item "Mineral Cream Shampoo" is a single shampoo, treatment, and scalp care in one step. It satisfies everything from scalp care to hair beautification care.
3
The lineup, which simplifies daily care steps such as hair care and body care and provides a high sense of satisfaction, meets the needs of adult women and has gained fans, especially in their 40s.

More about the Brand Owner

株式会社かならぼ

Fulfill what you want now. Established in 2015. With the vision of "a laboratory that can be realized", "It's fun to be beautiful! We are developing three cosmetics brands: "Fujiko", which is well known for its eyebrow tint, "b idol" produced by Akari Yoshida, and "GALLZ" produced by Elf Arakawa. The lifestyle brand "4U", which debuted in June 2020, will be rebranded to "YOYU" in November 2024.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Beauty comes in many forms.
No matter what form it takes, you need to have room in your heart to be beautiful.
In order to create mental space, you need to have time to spare.
But each day goes by in the blink of an eye.
A little "room" in the busy daily life
If only there were items that could be crafted.
With that in mind, YOYU was born.
　
Bring high-quality items to your life.
Take time to take care of yourself.
YOYU was born through such commitment.
Please feel it on your skin.

What are we doing?

Surprise and excitement are the things you use in your daily life.
Not only can you save time, but you can also create items that can satisfy your heart with functionality and sensuality.
　
YOYU is an item that specializes in creating a margin. While aiming for "plenty of room and beauty", the concept is that you can do full-fledged care without having to do this or that.
　
The "U" in YOYU
[unique]: Unique
[unbelievable]: with a surprise
[usual]: いつもの
[useful]: Useful
The things we use in our daily lives are the ones that surprise and impress.
And daily care at a special time.
　
For example, hair care and body care are care that you do every day. We don't add anything as a plus α, but we try to develop products that make daily care as simple as possible. And we are making products that are simple but have a powerful effect.
　
We are particular about the scent, and it has a comfortable finish that changes from top to middle and last like a perfume. For example, mineral cream shampoo has a scent that can support deep sleep while maintaining a positive mood, and body oil soap has an elegant scent that satisfies both the mind and body.
　
Since we make products that are convincing with only the ingredients that are really necessary, we do not use synthetic polymers, mineral oils, silicones, ultraviolet absorbers, or coatings.
I would like to give shape to the idea of "it would be nice to have something like this" without being bound by preconceived ideas, and create products that will be loved by a wide range of people for a long time.
　
　

Commitment to the product

iP Serum Oil/iP Serum Concentration Mask
　
An oil-introduced serum containing a highly rare iPS cell culture supernatant created by applying advanced technology in the field of regenerative medicine, where only selected products are allowed to be sold.
　
We approach all skin problems with multitasking technologies and ingredients born from the science of the field of regenerative medicine. It softens the skin and gives it its original firmness and luster for healthy and beautiful skin.
　
If you blend iP Serum Oil into your skin in the bathroom, you will have beautiful skin full of moisture without giving it "time or gaps" to dry.
　
Then, one whole bottle of serum into one face mask.
With a unique hold structure that raises the face line and evenly adheres to beauty ingredients with a high penetration rate, it fills deep into the skin and provides abundant moisture to the bare skin.
　
　
Mineral Cream Shampoo
　
A dense cream that achieves "washing" and "moisturizing" at the same time, and daily shampoo, conditioner, and treatment are all in one step. It is a cream shampoo that is not only functional but also has a scent and texture that soothes the heart, and turns daily bath time into "room".
　
It has a clay pack-like texture and powerfully removes even the smallest dirt on the scalp that is most difficult to remove from the fine bubbles that are firing slightly. Formulated with amino acids and marine extracts, it repairs damage with the power of minerals and electrons.
　
　

Who are supporting us?

It is supported by women in their late 30s, 40s, and 50s.
　
In addition to online sales, it has been sold at "CHOOSEBASE SHIBUYA", which develops gift items selected mainly from natural and organic foods and cosmetics, "Omotesando MSstyle", a total self-cosmetics shop, and other hotel events and POPUPSHOP.
　
They buy it not only for themselves, but also as gifts for their loved ones.
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Deferred payments of up to 60 days
Pay for purchases by invoice. Payment via credit card is also accepted.
Deferred payments of up to 60 days
Pay for purchases by invoice. Payment via credit card is also accepted.
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